hey everyone! Remember me? You probably do, because I'm here again

my name is Štěpán Hruda and I will tell you some more things about Gameful

first of all, a quick recap. We talk about gamification, which can be said is

getting people enjoy boring stuff trough game mechanics or you could rephrase that into motivationg

people to do stuff into game, trough game mechanics

if you are little a little more straightforward you can also say it is making

people to spend more money trough game mechanics

now, it is actually a big thing in the world and I think I need

to... to do some more proof or some proof of concept before I tell you

what we do, so we actually know it works. So, people love games, period. Let

me... let's start, let's start with a quick, with a quick research. They did a

research in Germany and in the USA and it seems like average age of gamer

is thirty seven, so it's not only for young people, actually a lot of old

people play games. Than,

there is ninety seven

I know what you mean. There is ninety seven percent of youth gamers. That's a

very strong market; a lot of young people like games

female gamers actually fourty two percent and this is just girls that play a lot

of games, and I mean like several hours of games

and gamers over fifty? Yeah, let's see you.. he retired people, twenty nine percent

quite a lot. And it is going to be a lot more with the youth

gamers

probably the most important fact is fourty seven percent of employees play games at work

every day

I mean, that... that's a lot of people wasting their money playing games, right?

and if you think like yeah my employees, it ain't them. I don't actually, you

know, I don't actually play games, I'm a CEO. Well, of course, for CEOs, it's

seventy ... sixty one percent

let's move on. You probably heard about Starbucks. Starbucks coffee actually implemented gamification. They have

nice... they have nice iPhone app. If you're going to Starbucks, you show them your

code, you get coffee, you know how much coffee you had, you get coffees for

free and you... you can see what your friends are drinking. It's very nice applications

and it works for Starbucks really well. So it's not something new; big companies actually,

big innovative companies actually saw gamification coming

then you have Microsoft. We have some people from Mcrosoft here. So, you have Ribbon

Hero which is plugged in into Microsoft Word. Also gamified, American Airlines, they have the

loyalty program, that works as well. And Foursquare, I saw seven people cheking in or

surf Foursquare. If you don't know what it is, look it up, because the twenty

million users, it's quite a big thing

let's move on. Since we... since we are actually providing consulting solution and... consulting solutions

and very creative solutinos for other businesses, which is maybe a little bit hard hardly

scalable, but it depends on the people. We have to have the good team to

tell what the other businesses want to do and I don't want to brag but

we are superheroes

so what do we have? We have Lenka Holubova; she is... she studies law, she

studies economy and she is doing the startup. So yeah, she's hard worker

and she's really good at catering

we have Martin Vytrhlik, who is computer science researcher and he keeps shooting our ideas

down, which he keeps calling quality assurance, but we like it

then we have Jiri Zlatohlavek, who works for Bohemia Interactive and he's a game designer,

great. Ask him for a knock joke

we have Charlota, who is pretty and likes pretty things. That's about it; she's great

designer. Then we have Jan Vlček, who is developer. He... he work for ShipItAll in

the US at the well known startup and we call him the sushi sensei

and then we have me and I can talk to all of them which is

not as easy as it might seem and I'm really humble actually there should be

humble as up there or something

all right, enough about us, there is one awesome project of ours I would like

to present in the last minute. Because we, of course, we do a lot of

different projects, but, and we are working on some right now so I would like

to, you know, unveil one. It is gamification for a teahouse, Za Zrcadlem, behind the

mirror, here in Brno and what we have thought of is... we have developed an

iPad app that the... the people, the service in the... in the teahouse actually uses.

They... you can check in what you had for tea and then you go for

the to the website

which is a very nice looking website themed Alice in The Wonderland and you can

earn some matches, get some points and, of course, get some rewards from teahouse for

free. So, that's about it. I would be glad, ask any questions you have

yeah, that's quite easy, we develop a custom solution for the company and they pay

us for consulting or for the implementation of the solution

should now guess it's gonna

you're definitely in the right place

and I don't think you need to persuade us on that too much. It's a

huge spectacle. What I would've love to have seen is more example of exactly how

you're doing that, okay? There's a lot of this other gamification companies out there, but

that last example, the tea, I'm glad that came out. Brilliant. I was hoping I'll

get the smart single example but in with the team better to

it's funny, right, I may find the presentation is awesome but there could have been

more fact in there

more important than making tea, or something like that

so just a bit of a point to make a presentation

for next time

thank you for that. Yeah, no problem

how are you doing

how are you doing this

you know, would love to have seen that

just think

selling us

yeah, we are actually doing consulting, which means we will... it's gonna be very different

for each and every company we... we do it for, you know, gonna do different

projects

I know and we are actually startup, we are starting at the at the beginning

and, honestly, I'm going to honestly say that, you know, we... we did one paid

product or one paid project, we are working on the second one right now and

we don't wanna show you some stuff that others did. We... I could show, like,

ten thousand of examples other companies did and that it worked, but I wanna show

our stuff and our stuff is actually like in the beginning and it started to

work, so that's why I only included the one... the one example

for me, I

awhile before I could

now I know it's

in one sentence, what Gameful

it helps you it... it helps you

I'm sorry

in one sentence: it helps... it helps you engage your customers better

trough game mechanics. Excellent!

there's the engage, right?

this is the , so I'm gonna focus on those words and again, show us

an example

oh, it's a really good presentation I love that you

actually I have one more question. So, what... what is it that you

for other businesses

yes, you could say that

your patience in consulting

it's lovely distance from a startup that's looking for accept at some point

so... so you cash little business, large business possibly?

actually, well, right now we are at the different place we were like two months

ago, because you know the demand is growing, people are coming to us, so... so

I didn't wanna present any you know cash flow, because this is gonna change in,

like, a week because it's all very organic, but we are different from other startups,

but if we develop something like this... this ipad app and this web app, we

can actually differ it very slightly for other restaurants, or the teahouses, or the coffee

houses and then, you know, develop it. But we... we are going to go slowly,

so now we have the iPad app and we have the... the web app and

we can... we can deploy trough a monthly fee, or you know, use it for

others, but basically, or firstly, we're gonna cost the company three new solutions and then

probably be scalable and it for the second

that's actually our planned title

well

I'm here.

give us an example of some gamification you've done for a client

it's a consulting business

startup we are looking for an

startup

right, we did gamification for Universator, who are guys actually sitting here in the audience.

Hey, guys. And they have... I don't know if you know, them they have been

in the South Moravian Innovation Centre like, one year or two years ago, and they

have a server where they help find students... to study abroad.. to step... to help

them, you know, to help them find international... international school to study

and we did all the gamification for them they, they needed to create content for

people to come there and create content, and they have is this very nice avatar

or they have this very nice logo with an owl, so what we thought of

or what we designed is that each user is gonna get an owl and if

you have your custom profile with some tasks to complete you know like write a

review where you have studied or write a review for best school and you have

your own profile and you upgrade it or you... you know you complete your profile

and you move it somewhere your owl grows old, it starts like.. like a baby

owl and it grows into teenager owl you know the owl, and then it grows

into an adut owl once you fill all the information they need, and right now

they are in process they are ... they are in the process of implementing it

I could not show you a screenshot of it but this is what we created,

gamification for website, let's say, content creation, that helps people engage and helps.. that helps

you give your information away

who's your idol? Who do you look up to?

the gamification

in this sector probably Jane McGonigal, could be, if you know her. One more. Well,

there is a lot of gamification companies, like one, ... one guy is

is awesome, he is the king of gamification I don't know if I wanna say

Gabe Sicherman but yes I don't know if I wanna actually say it because he

does it on the on the mass scale. He does, like tricks, yeah, he does,

like, tricks that actually I think that could work even better, I think we can

be better than him

wow