hey everyone! Remember me? You probably do, because I'm here again
my name is Štěpán Hruda and I will tell you some more things about Gameful
first of all, a quick recap. We talk about gamification, which can be said is
getting people enjoy boring stuff trough game mechanics or you could rephrase that into motivationg
people to do stuff into game, trough game mechanics
if you are little a little more straightforward you can also say it is making
people to spend more money trough game mechanics
now, it is actually a big thing in the world and I think I need
to... to do some more proof or some proof of concept before I tell you
what we do, so we actually know it works. So, people love games, period. Let
me... let's start, let's start with a quick, with a quick research. They did a
research in Germany and in the USA and it seems like average age of gamer
is thirty seven, so it's not only for young people, actually a lot of old
people play games. Than,
there is ninety seven
I know what you mean. There is ninety seven percent of youth gamers. That's a
very strong market; a lot of young people like games
female gamers actually fourty two percent and this is just girls that play a lot
of games, and I mean like several hours of games
and gamers over fifty? Yeah, let's see you.. he retired people, twenty nine percent
quite a lot. And it is going to be a lot more with the youth
gamers
probably the most important fact is fourty seven percent of employees play games at work
every day
I mean, that... that's a lot of people wasting their money playing games, right?
and if you think like yeah my employees, it ain't them. I don't actually, you
know, I don't actually play games, I'm a CEO. Well, of course, for CEOs, it's
seventy ... sixty one percent
let's move on. You probably heard about Starbucks. Starbucks coffee actually implemented gamification. They have
nice... they have nice iPhone app. If you're going to Starbucks, you show them your
code, you get coffee, you know how much coffee you had, you get coffees for
free and you... you can see what your friends are drinking. It's very nice applications
and it works for Starbucks really well. So it's not something new; big companies actually,
big innovative companies actually saw gamification coming
then you have Microsoft. We have some people from Mcrosoft here. So, you have Ribbon
Hero which is plugged in into Microsoft Word. Also gamified, American Airlines, they have the
loyalty program, that works as well. And Foursquare, I saw seven people cheking in or
surf Foursquare. If you don't know what it is, look it up, because the twenty
million users, it's quite a big thing
let's move on. Since we... since we are actually providing consulting solution and... consulting solutions
and very creative solutinos for other businesses, which is maybe a little bit hard hardly
scalable, but it depends on the people. We have to have the good team to
tell what the other businesses want to do and I don't want to brag but
we are superheroes
so what do we have? We have Lenka Holubova; she is... she studies law, she
studies economy and she is doing the startup. So yeah, she's hard worker
and she's really good at catering
we have Martin Vytrhlik, who is computer science researcher and he keeps shooting our ideas
down, which he keeps calling quality assurance, but we like it
then we have Jiri Zlatohlavek, who works for Bohemia Interactive and he's a game designer,
great. Ask him for a knock joke
we have Charlota, who is pretty and likes pretty things. That's about it; she's great
designer. Then we have Jan Vlček, who is developer. He... he work for ShipItAll in
the US at the well known startup and we call him the sushi sensei
and then we have me and I can talk to all of them which is
not as easy as it might seem and I'm really humble actually there should be
humble as up there or something
all right, enough about us, there is one awesome project of ours I would like
to present in the last minute. Because we, of course, we do a lot of
different projects, but, and we are working on some right now so I would like
to, you know, unveil one. It is gamification for a teahouse, Za Zrcadlem, behind the
mirror, here in Brno and what we have thought of is... we have developed an
iPad app that the... the people, the service in the... in the teahouse actually uses.
They... you can check in what you had for tea and then you go for
the to the website
which is a very nice looking website themed Alice in The Wonderland and you can
earn some matches, get some points and, of course, get some rewards from teahouse for
free. So, that's about it. I would be glad, ask any questions you have
yeah, that's quite easy, we develop a custom solution for the company and they pay
us for consulting or for the implementation of the solution
should now guess it's gonna
you're definitely in the right place
and I don't think you need to persuade us on that too much. It's a
huge spectacle. What I would've love to have seen is more example of exactly how
you're doing that, okay? There's a lot of this other gamification companies out there, but
that last example, the tea, I'm glad that came out. Brilliant. I was hoping I'll
get the smart single example but in with the team better to
it's funny, right, I may find the presentation is awesome but there could have been
more fact in there
more important than making tea, or something like that
so just a bit of a point to make a presentation
for next time
thank you for that. Yeah, no problem
how are you doing
how are you doing this
you know, would love to have seen that
just think
selling us
yeah, we are actually doing consulting, which means we will... it's gonna be very different
for each and every company we... we do it for, you know, gonna do different
projects
I know and we are actually startup, we are starting at the at the beginning
and, honestly, I'm going to honestly say that, you know, we... we did one paid
product or one paid project, we are working on the second one right now and
we don't wanna show you some stuff that others did. We... I could show, like,
ten thousand of examples other companies did and that it worked, but I wanna show
our stuff and our stuff is actually like in the beginning and it started to
work, so that's why I only included the one... the one example
for me, I
awhile before I could
now I know it's
in one sentence, what Gameful
it helps you it... it helps you
I'm sorry
in one sentence: it helps... it helps you engage your customers better
trough game mechanics. Excellent!
there's the engage, right?
this is the , so I'm gonna focus on those words and again, show us
an example
oh, it's a really good presentation I love that you
actually I have one more question. So, what... what is it that you
for other businesses
yes, you could say that
your patience in consulting
it's lovely distance from a startup that's looking for accept at some point
so... so you cash little business, large business possibly?
actually, well, right now we are at the different place we were like two months
ago, because you know the demand is growing, people are coming to us, so... so
I didn't wanna present any you know cash flow, because this is gonna change in,
like, a week because it's all very organic, but we are different from other startups,
but if we develop something like this... this ipad app and this web app, we
can actually differ it very slightly for other restaurants, or the teahouses, or the coffee
houses and then, you know, develop it. But we... we are going to go slowly,
so now we have the iPad app and we have the... the web app and
we can... we can deploy trough a monthly fee, or you know, use it for
others, but basically, or firstly, we're gonna cost the company three new solutions and then
probably be scalable and it for the second
that's actually our planned title
well
I'm here.
give us an example of some gamification you've done for a client
it's a consulting business
startup we are looking for an
startup
right, we did gamification for Universator, who are guys actually sitting here in the audience.
Hey, guys. And they have... I don't know if you know, them they have been
in the South Moravian Innovation Centre like, one year or two years ago, and they
have a server where they help find students... to study abroad.. to step... to help
them, you know, to help them find international... international school to study
and we did all the gamification for them they, they needed to create content for
people to come there and create content, and they have is this very nice avatar
or they have this very nice logo with an owl, so what we thought of
or what we designed is that each user is gonna get an owl and if
you have your custom profile with some tasks to complete you know like write a
review where you have studied or write a review for best school and you have
your own profile and you upgrade it or you... you know you complete your profile
and you move it somewhere your owl grows old, it starts like.. like a baby
owl and it grows into teenager owl you know the owl, and then it grows
into an adut owl once you fill all the information they need, and right now
they are in process they are ... they are in the process of implementing it
I could not show you a screenshot of it but this is what we created,
gamification for website, let's say, content creation, that helps people engage and helps.. that helps
you give your information away
who's your idol? Who do you look up to?
the gamification
in this sector probably Jane McGonigal, could be, if you know her. One more. Well,
there is a lot of gamification companies, like one, ... one guy is
is awesome, he is the king of gamification I don't know if I wanna say
Gabe Sicherman but yes I don't know if I wanna actually say it because he
does it on the on the mass scale. He does, like tricks, yeah, he does,
like, tricks that actually I think that could work even better, I think we can
be better than him
wow