thank you for opportunity to speak out. In this presentation, I would like to tell
something closely about our project, about our story
me and my best friend Martin spend all those times thinking about business
I know Martin more than sixteen years, so we wanted to create something new, but
we are homosexual
so, what's the problem? We play you know, this game with the little stick and
with the ball and we found out that every man in the changing room doesn't
care about his undies, or better, the underwear. So, we wanted to help them, but
we didn't just want to sell underwear, we wanted to complex... to solve complex problem.
We were inspired from some American services and prepared the best service for our men
surely we have to find the best products which we can offer, so we personally
tried and searched Czech market and digged the best possible products
in... in our lives we like open and friendly approach and the same we are
trying to apply to our lives. So from this point, we were creating our image.
What is our image? It's probably, for example, language, which we can use in our
website or probably thank you letter written personally to our customers
and there are other factors
surely, we have to find the best place for our warehouse, so we can see
at the picture
what is our segment? Our segment are our men from twenty five to fifty five
years old. You can ask a question: is Czech market big enough for us? I
think so because there is more than well, two point five million potential customers and
they are waiting for... for our help
we need just one hundred and sixty customers to reach the breaking point
after two weeks, when we started our service, we had fourty happy customers
thank you very much, and it's not just our friends
first of them you can see in the picture, it's Adam, as from Bible
okay, now I would like to introduce our service work. It's very easy. You can
see our homepage. You can just click: Pojd' do toho and choose what you want
you continue to
sorry
one page checkout and fill in what we need
then we will ship you your shipments. You can relax for three months, you can
drink a beer, no problem
three months later, we will send you an e-mail. You will be transferred to our
account. You can see that there is a special design for... for our men. You
can easily add or remove what do you want, it's really easy and just for
two clicks you can finish your next shipment. Than you can await, you can relax,
drink beer and some... some sort of stuff, you can... you have much more time
to spend with your friends, with your family and so on. Now, let me introduce
my friend, cofounder of Chlapska Zasilka.cz, Martin
we are here, ready for a question, so
one which is from the
out of your business
there are so many things that you can buy in predictable and periodical way
why just
what is
you sell that it last only three months
thank you for your questions. So first, the question was really good, because we have
also our assortment, it's bigger, not just underwear and socks, these the main goods. But
also, we have, we sell t-shirts, undershirts and also this cosmetic stuff, like toothbrush, toothpaste,
razors for shaving and some other stuff and we also wanna do... to make our
assortment bigger in the time. And second question, I forgot
what's with the second question?
okay,, yes, three months Because I also have some experience myself. Yeah, yeah. So, it's...
the problem is that we guys, men, we are lasy to replace our... our underware.
So it's not like you... you shop, you buy boxers and you will remove... you
will remove after three months. You can wear it, like, a year and more and
then you can just... couldn't wash I wash
I just would like to say that three months isn't hard time, you can send
your shipment after just one month
what if I order your
your breach and
don't fit how will you deal with that
okay, so we are trying to offer the best service, so if you have any
problem, just send us through e-mail tomas@chlapskazasilka.cz and we will replace. It it's not always
easy, we refunded all of our customers
sure, it's normal
i'm sorry
oh sure
for your service. Do you know Zappos?
Zappos? Yes. Martin, do you know it?
I'm sorry, please, can you explain to me? Google Zappos: z a double p o
s, Zappos dot com, right. They're the king of customer service and that's direction that
you should
you should focus on, I think, within your industry. Definitely, you should know about them
and you should learn about them. So, awesome presentation, right, I mean, the best out
there, awesome, you're kick ass. But ..., I was... why... why the local name? I
mean, I can't pronounce: ChlapskaZasilka
but, it's got no chance for abroad American says Chlapsky Zasilka
there is no way! So, change your name, or you are looking the Czech Republic
or what
so, now it's just for... for Czech market, but we are trying, or we are
going to expand to other countries: Slovakia, Poland and etc. In this time we have
bought domains
and after one year, I think, we will expand to this countries. So, it's our
plan, but now we are trying to... to try this service in Czech country and
the first idea was help to Czech men with some problem
Czech as the domain name. It's what's too late the brand you should be
you gotta build a brand, underwear
if they wanted to... this market for... if you prove the market right, someone else
is gonna come out there on underwear dot com or whatever
you gotta get a brand name that you can dare to expand to other
okay, Czech, Slovak; maybe ,writes a similar name. Poland, possibly, but then, that's about it,
right? What happens after that, right? So, why there should be, you know, do some
test marketing, whaterever
look, seriously, look at getting internationally pronounceable and simple domain name, right
feel work
your focus is gotta be on also customer service and also, one more to ask,
please. Well, your presentation would've been awesome if you had included there the range of
your products. You should mention here, because I thought it's also underwear and socks
a lot of other former clients you could be
distributing so and you argue and you're play which is great but you can say
so
so say it. Make some packages, have not yet used
is
which are dark but
if I did; underware, socks, or as a package
so all at once
thank you for your question and good point. So, first of all, about the name,
what I think, about the brand. We decided right now to have, like, Czech brand,
Czech name, because we wanna be local, we wanna be like friends with our customers.
We don't wanna have dot com domain because we wanna that our customer can feel
that those guys are friendly and they are shipping my underware
so that's the point. And second
you guys throw your own underware before you send them right
never too late
and the second... the second point was abour pre packed and we already had four
pre-packed packages. It's based on segments, market segment and it's for, one is sportak, kravatak
zasilka spravnyho chlapa
Usetrim na pivo So we have pre-packed, so you can even save more time, you
don't have to choose and you don't have to spend time, so it's also package
for you, you can choose what you want.
okay yeah, what about sortiment? There is surely underwear, socks but there are also t
shirts and some drogerie in Czech and we are planning to add other stuff for
our men
who are your sellers, who do you buy from?
the merchandise or who, you know, who are your
that you work with yeah
thank you we have a lot of suppliers, so we would like to diversify of
risk from this point and mainly it's companies from Czech Republic, we are trying to
sell good quality of products, so for example, we are cooperating it's quite good company
and it's not... it's not goods from China so
but, it's a process for a long time, so we are trying in these days
find better... better
better
some more questions
yeah, actually, well, the... the different is that we solve the problem. You don't have
to even think about this problem. In the... in the web store you have to
go and you can choose whatever you want and there is a pick-off, for I
didn't know what actually you want and you don't know
that the products are good, but in our service we provide complex... complex solution that
men... we don't have to think about it, we just
use Chlapska Zasilka and we can do whatever we want
and don't think about it
one quick question. What business are you in?
looking to get into distribution business, customer service? There's not particular directions you've got; long
term, short term?
it's definitely... we are confusing for our clients or customers so we pick the best
products for them
and so yeah
I think so
saying if you gonna become a distribution company
customer service focused company
right that's my question
okay it's... What's your vision?
it's
there for customers
you need to say more about it
or actually
you two could become personalities
outfit or underware for your client
or are you gonna be in just, you know
okay, for right now, we just sell underware for customers and we'll see in the
future, we will see. So, maybe we'll expand, maybe we'll do another business, maybe we
will add more stuff and we will create huge service for... for men, I don't
know, whatever, we'll see
is this answer very good with you?
there again, how it's gonna reflect that is very important, is focus on
learn about Zappos, from that initial point really Okay, thank you thank you so much
thank you very much for your questions
we are