Get this year again, thank you so much for the opportunity. So, that's kick in

to the presentation.

We believe that a winning idea for your marketing is to send good content to

the right user in the right time. We don't want to be just another bulk

we don't want just bolt.

you know, sending to... which specifies on a good content. We'll provide you a right

user in the right time. We want to be the tool that provides you a

whole strategy of your campaign. We want you to think of your campaign as a

life cycle.

So, let's move to how we do it.

What we thought about, how to visualize our approach. We choose the circle.

Because every part of it takes something from other.

So, we developed these five features in a natural synergy to work together.

Everything starts with the email preparation.

This is, basically, the choosing both content I want to send and who I want

to send it to.

Next, you move the actual content preparation. Well, there is our email editor, which helps

you to keep your content clear, message well formed and well structured. It helps you

to eliminate biggest mistakes you can make when you're sending email campaign. For example, you

can optimise your title,

which can make you... boost your campaign twice as more.

When you're finished with the preparation of the content, you can personalise it.

So, you can define your blogs

which are visible only to some users. Or you can define the blogs, which I

changed according

to use agenda,

position interests,

and what he likes.

This is

the actual email preparation.

When you send your message, you get two statistics. A website analytics. I mentioned these

before, these as well, the data gets to your campaign.

This is

what makes your next campaign

much better. And final, there is planning for a lot of action

you can manage in this, like, you he tried to use it, he bought the

mobile, like iPhone. Every user after a week of using iPhone need to buy bumper.

So, when you feel the need to the by the bumper,

your email it.

You give him your proposal.

This is

how your live cycle, of your campaign

is closed. So,

next time you are sending campaign, Europe advisor

you are able to target more. More better, when your next email preparation and this

is what Mail Komplet is for.

So let's move to the current state of the project.

Mail Komplet is web based application, no installation is needed. It's easy accessible from every

browser. It doesn't matter if you are using PC, Mac or mobile; you can get

there. You can get you can get it now.

On website you can get the, you can get advance bulk email sending tool

just when you register.

We are currently working our email editor and linking with website analytics. All these features

are ready, but we have to link them together.


we are planning to release the whole platform as it is, with all features and

the first product in the end of first quarter of 2013.


this is it, this is Mail Komplet. This is

tool which helps you with a whole lifecycle of your email campaign. Thank you for

your attention and before end, let me invite our CEO Jan Pukovec, to be able

to answer the questions from the jury. Thank you.

As Tom already said, I'm Jan, the CEO of Mail Komplet, and I'm here because

I have a much deeper background about the strategy of Mail Komplet. so now try

to ask whatever you would like to.

Hi. It's Tom.

Two questions, if I may? Yes. Why the hell aren't you giving the presentation? You're

the CEO, you should be giving the presentation and telling us about the strategy and

the business itself.

That's... I'm really upset about it. And the second thing is, I didn't hear, again,

I didn't hear any numbers. I mean

I know the product, I know I can test subject lines, but how much does

it cost? How much did you make, guys, already to have any subscribers? Maybe you

don't, but what's the strategy? I mean, this is the real presentation for me now.

Yes. I understand. and now to the first point. The reason why Tom was presenting

instead of me was that last month I was working really hard in order to

get the few big customers onto Mail Komplet platform. And while my team was working

here, I was working in Prague. So I was forced to delegate the preparation of

Mail Komplet presentation. I think they did a really good job and I was working

in Prague. Now to the numbers. Actually, we have for more than two hundred paying

customers. The price of our product it is depended on a... or is dependent on

the volume you are sent or you are sending; or it's dependent that if you

are sending every month or only one time. It's priced either pay as you go.

You can buy, you can buy some credit and then they use this credit for

sending emails. How much? Okay, I'll give you an example for fifty thousand. That's how

much? Fifty thousand emails you can get for

four thousand a month.

Just now, I'm not exactly sure about this, because it's in our price list and

Petr has our prices in his head, but it's no problem to find out. It's

very cheap, it's nothing you wouldn't be able to pay.


This is Vincent. Thanks for the presentation. So, here's my question, what are you targeting?

Are targeting small medium companies? Are targeting big companies? I think the question where it

wants to go is your price tag for small, like

who is your target?

Just now, our target are small and middle companies. But, we are able to target

also the big corporations. This is why our team it's sort of split to two

parts. One part is taking care of smaller customers and one part is targeting to

bigger customers, which need some integrations at the end which needs some more specific approach,

which cannot be taken out of a box in one hour. But we can prepare

everything from the strategy to the implementation in a few weeks. And just last question.

You mentioned a lot the word analytics

but I haven't seen exactly what it means and how is it different from all

the other emailing tools that there is out there? Okay. So, in email platforms of

our competitors you can track open rate, you can track click rate, but when you

get your accustomed to your website, you lose a track of him, you don't know

what he visited on your website. You don't know which product he liked. This is

because everybody or almost everybody just now is using the Google Analytics or similar tools

which are used by analytics, not by marketers and analytics usually use aggregated data, not

the point of view marketers care who are interested in every single customer. So, our

tracker is, or can be configured so that you can find out what every one

customer was visiting, and with knowledge of this you can then send a follow up

campaigns and target much better because you get data.

Okay thank you for your patience and for your questions.