0:00:00i means more learned from the university of kansas that of course
0:00:04and today i will be discussed review article on decision making and reward
0:00:11for nicotine
0:00:13so it means the number one preventable causes
0:00:16and efforts to induce it's not sensation programs
0:00:20as well as a scene changes in reducing the number of individuals were correctly smell
0:00:26can as well as reducing the use of course we'll starts
0:00:32particularly
0:00:34one is that it's the use and package six
0:00:37thank chien first just standardising or and information displayed a cigarette
0:00:44in both steps towards plain packaging is related to reduce your thoughts expressed in terms
0:00:51of their taste
0:00:52as well in terms of perceptions well
0:00:55so there's to smoke cigarettes packages and that was what you wear these numbers are
0:01:01less sophisticated less trendy and i and more effective than is not pursue smoke cigarettes
0:01:07from reading packages
0:01:09in two thousand and well actually the first country to implement cigarettes
0:01:15and the results are similar to what and shown in research studies
0:01:19moreover smokers report and smoking cigarettes from these packages it also more frequently and pay
0:01:27attention to the ones just like on a cigarette packs more than they did not
0:01:32exactly that's from all packages
0:01:35although neuroimaging studies have not directly work package we can walk towards economic studies of
0:01:42brand information in which the decision making and rework processing areas are activated more when
0:01:49displaying
0:01:50an implementation individuals we can also studies using is not cues that show that smokers
0:01:57increased activations were related areas you can choose the people's not work addresses the package