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People don't always act rationally. In fact, they tend to act irrationally - but in predictable ways. In this video, four marketing professors from the Rotman School of Management discuss some of the amazing insights of behavioural economics. In particular, they tackle the concept of the nudge, which involves making a deliberate change in choice architecture to engineer a particular outcome. If you enjoy this version of the nudge video, we invite you to watch the animated version: The Rotman School of Management (htp://www.rotman.utoronto.ca) is one of the world's leading business schools and offers the #1 MBA in Canada, according to the Financial Times. Located in downtown Toronto, and part of the University of Toronto, Rotman (http://www.rotman.utoronto.ca) is the perfect place to study business and leadership, connect with top employers and accelerate your career with the perfect job. 00:00:26 A quote from Nudge: Improving Decisions about Health, Wealth and Happiness by Richard Thaler and Cass Sustein 00:00:39 Concept of the nudge is defined in terms of choice architecture and New Years resolutions 00:01:10 Some examples of nudges 00:01:27 Nudges can be mindful and mindless, boost self-control or activate a desired behaviour 00:01:49 Encouraging people to recycle 00:01:59 Encouraging people to save for retirement 00:02:21 Encouraging people to eat healthier foods 00:02:48 This is the type of terrific content you can learn at Rotman