We Share Science

People don't always act rationally. In fact, they tend to act irrationally - but in predictable ways. In this video, four marketing professors from the Rotman School of Management discuss some of the amazing insights of behavioural economics. In particular, they tackle the concept of the nudge, which involves making a deliberate change in choice architecture to engineer a particular outcome. If you enjoy this version of the nudge video, we invite you to watch the animated version: The Rotman School of Management (htp://www.rotman.utoronto.ca) is one of the world's leading business schools and offers the #1 MBA in Canada, according to the Financial Times. Located in downtown Toronto, and part of the University of Toronto, Rotman (http://www.rotman.utoronto.ca) is the perfect place to study business and leadership, connect with top employers and accelerate your career with the perfect job. 00:00:00 Introducing Dilip Soman, Corus Chair in Communication Strategy and Professor of Marketing at Rotman 00:00:31 Dilip discusses a nudge used to help people save money in rural India 00:00:54 Introducing Nina Mazar, an associate professor of marketing at Rotman 00:01:21 Nina discusses a nudge used with an insurance form 00:02:24 Introducing Min Zhao, an associate professor of marketing at Rotman 00:02:42 Min Zhao discusses a study on mobile payments for the Financial Consumer Agency of Canada 00:03:04 Introducing Claire Tsai, an associate professor of marketing at Rotman 00:03:29 Claire discusses nudges in health, wealth, service delivery and process improvements