0:00:23 | Thank you very much for letting us to the second round. I really didn't expect |
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0:00:27 | it. |
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0:00:27 | Thank you very much. |
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0:00:32 | As was mentioned in video that introduces us, Biotube comes from real project for a |
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0:00:40 | real customer. We delivered hardware solution for those installations you see behind me. It's for |
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0:00:50 | educational centre here in Brno. It is opening in |
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0:00:57 | in spring this year. So, |
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0:01:01 | come and look at this. And this particular customer pretty determined the feature of BioTube, |
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0:01:09 | mainly about efficiency and remote management. |
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0:01:16 | So, |
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0:01:20 | So, when we were thinking how to |
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0:01:24 | deliver our kiosk to customers, we decided to focus on small medium business. |
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0:01:34 | Usually they don't have big budget to pay some agency to create their content. |
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0:01:42 | So, if we take |
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0:01:44 | a look at our |
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0:01:48 | hypothetical customer, |
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0:01:50 | Lojza, who is running his business |
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0:01:54 | in agriculture, and he's |
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0:01:58 | going to the show, to the fair and he's thinking about how to make much |
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0:02:04 | more amuzing, much more interesting my stand on this fair. Well, he knows BioTube. In |
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0:02:13 | one evening he will prepare all his content |
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0:02:17 | and on the show |
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0:02:20 | he's rock star, everybody loves his tent. |
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0:02:25 | And customers |
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0:02:27 | remembers him much better than if he has just this |
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0:02:32 | paper wall service and all usual stuff. |
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0:02:38 | Our plan how to |
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0:02:42 | make this really running business |
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0:02:45 | came from the assumption that market in the Czech Republic with digital signeage is more |
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0:02:52 | than two hundred million barrier. And it's anually growing by twenty five percent. So, I |
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0:03:02 | think there is a lot of space where we can fit. And we have three |
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0:03:08 | basic |
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0:03:09 | three main are the new channels. |
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0:03:12 | It's by setting our kiosk, obviously. It's by subscription fee of our online management tool. |
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0:03:22 | And if you have this big network of |
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0:03:28 | this place |
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0:03:29 | it's, it would be pity not to use them as a marketing medium. |
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0:03:35 | So, that's the other |
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0:03:38 | variations of Biotube. It's called AdTube. It's the network of |
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0:03:45 | displays of kiosks where we can put |
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0:03:49 | your advertisement. And it's NoTube, which is, let's say, a revolutionary |
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0:03:56 | revolutionary device. It's headless kiosk, it's like kiosk without display. |
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0:04:03 | What is it goos for? Well, because BioTube is great and all these |
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0:04:09 | great features |
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0:04:11 | you can put it somewhere: to the nature, to outdoor trails and so on; and |
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0:04:18 | make it as a device that will be covering this area with wireless or bluetooth |
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0:04:24 | network. So, when |
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0:04:29 | visitors or just normal people will be walking with smartphone, they can learn quickly what |
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0:04:37 | is around them. |
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0:04:38 | So, this is our future, this is BioTube and thank you for your attention. |
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0:04:49 | No - no. Sorry, sorry, I forgot for questions. And now it's five minutes for |
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0:04:57 | you to be grilled by our jury. So, you should have microphone there ready or |
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0:05:05 | if you... yes. |
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0:05:07 | So you can shoot the questions |
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0:05:10 | at our presenter. |
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0:05:18 | Hi. |
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0:05:23 | Yes, it's |
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0:05:25 | it's |
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0:05:35 | Yes. Basic pricing of our kiosk is, as you saw on the first presentation, there |
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0:05:42 | are three variants of our kiosk. |
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0:05:45 | So, for the |
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0:05:48 | we called it mirror, the basic |
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0:05:52 | basic kiosk. |
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0:05:53 | It's |
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0:05:56 | fifteen thousand Czech crowns. The second, the desk, the |
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0:06:01 | almost like we have here, it's |
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0:06:06 | twenty |
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0:06:07 | thousand Czech crowns. And the stand, the biggest, it's forty thousand Czech crowns. |
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0:06:13 | You were asking for this. |
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0:06:15 | What about the subscription model? Hi, my name is Vincent. Yes, hi. Thanks for the |
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0:06:19 | presentation. What about the subscription model you were mentioning? What's a pricing tag there? Pricing |
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0:06:25 | here is... well, better kiosks |
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0:06:30 | so, it's... for five kiosks you pay one hundred |
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0:06:36 | per month and by a growing number of kiosks you pay more. |
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0:06:41 | It's by number of kiosks you are managing through this tool. |
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0:06:50 | Your distribution channel, how are you manufacturing these and |
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0:06:54 | what are your costs? |
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0:06:56 | I know I'm asking of profit, but... |
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0:06:58 | Usually on this market the margin is about fifty, sixty percent. |
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0:07:04 | So with something... numbers like this we are counting |
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0:07:10 | and right now, it's |
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0:07:13 | mainly on |
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0:07:16 | we have some prototypes. But we think we can get to these numbers. |
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0:07:23 | So, it would be seven thousand four |
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0:07:27 | the basic order. |
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0:07:31 | Sorry Vincent, back again, where are you going to manufacture... hardware is really hard as |
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0:07:38 | a business. This hardware? It's from components right now, but I was and some industrial |
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0:07:48 | monitors. |
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0:07:50 | So, it's constructed to be |
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0:07:54 | great, so we can in ideal case power it by |
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0:08:03 | Solar? Solar. Yes, sorry. So do you have somebody to yourself? How do you imagine |
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0:08:09 | that you're going to scale something of... is it, like, on the shelf solution that |
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0:08:13 | you're using or you're, like, you guys are like |
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0:08:15 | doing it on your own stack, do it yourself kind of |
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0:08:20 | Right now we are exploring this way how we could manufacture it in larger scale. |
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0:08:30 | Here's Ivan. Can you please tell us more about the functions of the software, of |
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0:08:34 | the application, the metrics and what the value will the customer recieve from having the |
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0:08:38 | kiosk? |
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0:08:40 | Basic added value for customer is that, like with web note, or other |
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0:08:49 | content management tools, he can easily create his own content, he doesn't have to pay |
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0:08:54 | for other creatives or those |
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0:08:59 | people |
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0:09:01 | who |
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0:09:02 | get paid for creating content. |
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0:09:08 | Can I just display any content on it? So can I just display my own |
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0:09:12 | website or do I have to create special |
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0:09:15 | sectionals? No, basic scenario you can create |
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0:09:24 | web pages you will be displaying here and also we can customise it for you. |
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0:09:31 | So, based on your needs, we can |
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0:09:39 | customize the software, so you can bring here. We do add your video or what |
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0:09:45 | content would like. Sure, but is that a browser inside or it... I'm just asking, |
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0:09:51 | I have website already, can I display in it? It is, basic is in browser. |
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0:09:56 | If you would like more, we can make Android application that will be just for |
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0:10:02 | this kiosk. |
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0:10:04 | So, is it also working offline? |
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0:10:07 | Yes, it can work offline. |
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0:10:12 | You mentioned the power source. Is it solar powered? If I can just... Sorry, this |
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0:10:18 | ring means that we are over with the time, so just last question and last |
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0:10:23 | answer. |
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0:10:25 | If you don't have the solar power source for a significant period of time, how |
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0:10:30 | long does it last? |
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0:10:33 | Sorry. |
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0:10:36 | Battery nine hours. |
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0:10:40 | Okay, thank you. |
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0:10:41 | Okay |
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