0:00:09okay first of this talk was titled with you know being so well positioned and
0:00:14then i was gonna lead into the things that can on has done over the
0:00:17years to get themselves into the ideal position right now but then after meeting with
0:00:23people on the first day the conference
0:00:25i realised that it would be more aptly titled do good known know that there's
0:00:30a well position and did you plan it this way
0:00:33and there is so much i
0:00:39so much background to this that i'm going to try to speak slowly so you
0:00:44understand but quickly with the content
0:00:48this could feel they could go and so the things i'd like to cover is
0:00:52who's behind gonna linux hardware why this hardware matter it looks like the screen sizes
0:00:58and most important
0:01:01how to make got can globally well now before
0:01:06i start i need to give you a disclaimer globally loved first
0:01:11so you see this guy putting a little no but in his pocket this was
0:01:16the first know book that we got to build at all we have level ourselves
0:01:21in china
0:01:22and it was so find you wonder you know do people like the laptops or
0:01:26building or they appealing because we want to have that
0:01:29that feeling where you love your laptops laptop becomes very much for your life
0:01:35and this is the first conference we brought that at the this was the tail
0:01:39pro et one
0:01:40and a guy tried to take it
0:01:42if not gonna there's pockets like a
0:01:45some like that was that was that's the sign of being well loved if somebody
0:01:49actively tries to grab it
0:01:53were aiming for sleek beautiful high and
0:01:57and that's what we hope you know is aiming for also actually your you have
0:02:03i need to give you disclaimer as a hardware manufacturer generally we don't read the
0:02:07news we're not aware of the
0:02:11the things that go on the things that are said feeling sort of are all
0:02:15that the reason why is back in two thousand six two thousand seven we started
0:02:19i realised that i had two choices i can follow the news
0:02:25deal with the issues or i can build hardware
0:02:29and i decided to build hardware "'cause" it's pretty and it's fun
0:02:32so sometimes people have a hard time understanding wait a minute this blond chick from
0:02:38california couldn't possibly build computers or be behind the company that builds computers yes this
0:02:44is what we build
0:02:46these things hardware
0:02:48although we were close hardware and software this is our company we built a little
0:02:54shop in berkeley california we decided to settle in berkeley because is the only city
0:02:59specifically identified with the distraught
0:03:03we have in to build to be small light and we the goal is not
0:03:08to build a large campus i grew up near microsoft ice other campus to go
0:03:12over the landscape we live near tell again to cover landscape we wanna small light
0:03:18we and local because that's how for you know in this bill it's but one
0:03:21person time
0:03:22we will have messing with the hardware we do work on all levels well i
0:03:27say we're a harbour builder we also do have to mess with the software but
0:03:30although we do not make any changes we make we send upstream we do not
0:03:35keep any proprietary code and house
0:03:39we have a lot of fun building what we build and rebuild it specifically
0:03:44for work just like you do to scratch an itch
0:03:48although when i got to me with karen
0:03:51and one of my first questions was well want my second question was
0:03:55why do you do what you do there's got to be a personal reason there's
0:03:58probably a very personal reason behind what all of us do
0:04:03and my personal reason is that it's good for us and it's good for our
0:04:07family my husband and i found that the company we found that this community by
0:04:12in general was a very happy friendly place for us for example
0:04:17well links foundation invited me to an invite only event again right near wall street
0:04:23on in manhattan it was very high and event most of the people there running
0:04:28multimillion multibillion dollar companies it was
0:04:32and just to test their strength i asked him can i bring my son
0:04:37just to see how open and welcoming they work and sure enough not only they
0:04:42welcomed but the people attending also welcome them
0:04:45we've been welcomed at conferences
0:04:47we've been welcomed in this is our oldest son
0:04:51he's the reason why we started
0:04:54a whole second all the sun is the reason why start is reason in the
0:04:57first place and just as a quick intro "'cause" i don't recognise most of you
0:05:01so super quick interesting you know who we are back in two thousand six our
0:05:05son cory
0:05:08wiped one of our machines and put it into on it because you sick of
0:05:12it crashing
0:05:15and i long story short i happened to notice that you had some really cool
0:05:21graphics on screen a he'd installed barrel turn all the effects now companies fusion
0:05:26and it looks really cool and that's how i heard about free open source software
0:05:32and i said hey
0:05:34can you do that's all or computers
0:05:37"'cause" of course we had quite a few that so the companies run by me
0:05:40and my husband that we do not deal with that every day work in berkeley
0:05:45or and we also have a shop it is healing covering us relation
0:05:48we get to travel to things like this and do work on a
0:05:55more philosophical able okay but more important than we are who are the people who
0:06:01are using the code that you've written because we're kind of just to pass through
0:06:05between you guys and the people who are loading for you know but all sorts
0:06:09of different gestures on their laptops
0:06:11when we first opened and february two thousand seven
0:06:18founder that most of the people ordering from us were developers it was but we
0:06:21didn't advertise "'cause" we not that could business
0:06:24but we found that it was mostly developers long time free open source software gonna
0:06:30linux users
0:06:31they were people who knew what they were doing they were people you had built
0:06:35computers of their own now i brought a bunch of screwdrivers when we first opened
0:06:41we have the policy of
0:06:44are our warranty it was we reserve you're right on your hardware and so we
0:06:49shipped every computer with a screwdriver
0:06:52so please
0:06:58i really messing with because of his machine way to go somebody's appeared anyway
0:07:04we found that this was the ideal type of persons work with we loved working
0:07:09with developers and it was just fine we worked with a lot of people it
0:07:12bend and the field for a long time
0:07:14there's a lot of history we didn't understand but we've comments most of it we
0:07:18see we found that a lot of system administrators of course we're using the various
0:07:22distress and wanting computers that didn't have to deal with the preinstalled linux we also
0:07:27found that there were preinstalled windows excuse me
0:07:32we found that there were people of every age and every variety
0:07:37at one point well at one point we had kid our shop in berkeley isn't
0:07:43open to the public
0:07:45generally other people stop by
0:07:48and one day we had a kids stop by use actually a little older than
0:07:51this guy the source and
0:07:53is about fourteen twelve fourteen is middle school kids a lot even in high school
0:08:00and he stopped by any said i heard use of computers and we're thinking great
0:08:04this guy's probably gonna break into the store later this light
0:08:07but he said i'd like to buy a computer and i'd like to buy with
0:08:10big coins
0:08:12is also the quite bizarre
0:08:15so we're like
0:08:16it's just a kid but those are the types of people that are attracted to
0:08:21the kind of software that you code
0:08:23and we found that now here's the part that will hopefully what may surprise you
0:08:27we found a segment of the population that we never anticipated
0:08:32we had one lady call in the early days who is in her seventies
0:08:37and her what she did in her retired years is that she helped her older
0:08:44case in here me such as an or seventies who helped are older friends
0:08:48what wiped windows and install gnu linux just rose on their machines
0:08:52and she told me what one friend said that really
0:08:59but they did have the whole essence of why we do what we do she
0:09:02said she installed
0:09:03free open source software so that she is because her friend didn't have time to
0:09:09mess with blue screens
0:09:11when you think about that that's a very humanitarian powerful thing there at the end
0:09:16of their life is people are you know well
0:09:20and they don't have time to mess with bugs now that's i know it's a
0:09:24very bad things that anyway so but they don't have time and that's the concept
0:09:29that i hope we can take with this is that any incremental changes we make
0:09:34then increase the difficulty of the user interface or other aspects of
0:09:42the software make it very difficult for people like this we also had one guy
0:09:47in the early days at least to answer the phone and every now and then
0:09:50i still go back and answer we had one guy call in any said i
0:09:53have a friend
0:09:55who helps me whatever i get bugs on my machine so we helps me a
0:09:59and he said he will help me anymore unless i get a machine that's running
0:10:04i dunno debian i forgot what it was
0:10:07and i thought that was pretty funny just that was he had to do that
0:10:10we also besides regular people we also supply places like lawrence berkeley labs that's in
0:10:15berkeley california that's where many of the elements on the periodic table were discovered it's
0:10:20the main research lab funded by the department of energy by the us government we
0:10:24also an or something new zealand we settled here catalyst which is a large global
0:10:31software company aimed at only for an open source and they're amazing big do amazing
0:10:39work at
0:10:40promoting it we've also helped various parts of fedex
0:10:43who need data crunching machines
0:10:46also jet propulsion labs funds nasa
0:10:51we've also helps and the school labs now we are so grateful that we are
0:10:57not only by anybody we have said no to investors and so it's just my
0:11:03husband and i and this point we haven't found any investors to
0:11:07understand the history as they don't understand is goods we do then no
0:11:15but for example we had a school come to us and say we need thirty
0:11:19computers in here the specs
0:11:21and we said that's wonderful but did you know you can get them for free
0:11:25at the computer recycling centre
0:11:27now normally a business can't do that they have to take the order and go
0:11:31through it but since we are privately owned we can do that
0:11:34but we do give but we do fund other schools with
0:11:38parent machines
0:11:41and were able to support there are some of course a surprising number of children
0:11:45use machines that you can't really see but the computer in the bottom right and
0:11:48whatever in than areas that has the lights inside and people buy them as night
0:11:53lights for their children
0:11:56"'cause" they're pretty red lights we like but we found that all yes
0:12:04no actually no we're now we don't i that's our daughter it just can't keep
0:12:10that's great as you just once it's inside
0:12:13so why haven't you heard of us and because we fly under the radar we're
0:12:18building a very solid base most silicon valley companies prefer to boom and bust they
0:12:23get their big
0:12:26you know i figure investors and
0:12:30but what we'd rather grow for the long term
0:12:34so far working on north america that's done that covered astral asia we have a
0:12:40covered next are setting up shop in london
0:12:43well like i said we're little
0:12:47where it eve at compared to the other builders out there only to other builders
0:12:52that are building that are that are in the global coverage for getting linux machines
0:12:58at least that i know of that as an system seventy six system seventy six
0:13:02is focused only on are going to so we don't consider them a competitor we
0:13:06work with any viable distraught keeping in mind that some of those people i showed
0:13:12you earlier are the people who are getting the machines the machines can't have bugs
0:13:17they can have
0:13:18major obstacles that you need to overcome when they open the machine they needed to
0:13:23just work
0:13:25that's they needed to
0:13:28sorry using somebody else's tech raise their so back and we're now we're now and
0:13:32number two why this hardware matter okay when i came here in the first day
0:13:37i looked around to see what computers people are using "'cause" that's what a geek
0:13:40you heard reject us
0:13:41send i look like twenty five percent they'll twenty five percent know about twenty five
0:13:46percent apple twenty five percent other but can you raise your hand for
0:13:51i'm sure many of you on more than one laptop but i raise your hand
0:13:55for every type of laptop you own wanted out
0:14:02okay who wants one double
0:14:07good quality hardware apple
0:14:11okay other
0:14:14cool okay that's relatively balance a little bit more a little bit off from what
0:14:19i thought thank you
0:14:21systematic your C K Y this hardware matter
0:14:25now it's my guess
0:14:27that most of you don't really care what hardware you buy you just wanted to
0:14:31work you want to be solid and you do you don't wanna have issues with
0:14:37you don't believe hardware matters that's okay most people don't believe it matters that's just
0:14:44a from my point of view i misunderstood a massive
0:14:48painfully large misunderstanding
0:14:54this year
0:14:57last year earlier last year
0:15:00i had a long conversation with cory doctor of it was i think sixty three
0:15:06emails back and forth and back and forth my only goal in the email was
0:15:09to convince and the hardware matters
0:15:12he ended up writing essentially a love letter about our company online which would have
0:15:17been nice if we shipped computers to the people in who most
0:15:22prefix column we got a lot of people in europe saying i still
0:15:28so but my main the thing i got from that conversation is that it's
0:15:36there's the only way i was able to convince and the hardware matters with by
0:15:40talking about U E F I secure but now i'm sure you've heard about it
0:15:45and if you understand i'm sick you have a secure grip on a deep
0:15:51level then you could you know for about
0:15:54a minute half
0:15:55if not i'm gonna give a quick summary of a talk i gave it fast
0:15:59earlier this year about you have five
0:16:03you have fight is hardwired into the motherboard
0:16:07it is you have five replaces the bios
0:16:13it's in between operating system which you guys deal with
0:16:17and hard one from where the hardware which we deal with and the from or
0:16:21which the companies deal with
0:16:24the heart of the bios the original code what it does what you have what
0:16:30the bias what you if i does is it helps all video cards look like
0:16:34video cards it helps all memory sticks or like every six all it helps
0:16:40and a manufacturing level and also helps
0:16:43on a developer level the bias was written back and these are the hottest coolest
0:16:48machines you can build
0:16:51the fact that it is last in this is mind boggling
0:16:56but the truth is that the original by also so poorly specified i look
0:17:01they needed updates "'cause" it was causing you headaches and it was causing the owens
0:17:06the goal of U E F I was admirable but the implementation leaves a lot
0:17:11to be desired is the nicest thing that's a quote from my husband earl as
0:17:15the nicest thing you can possibly say
0:17:18essentially secure do is just a little blob of code within you if i and
0:17:25it's encryption key that checks to see if drivers are certified with the matching key
0:17:29and the only execute certified code
0:17:34that sounds like it would increase security on your system right
0:17:39and it does the security can be good and security can be bad
0:17:43because who's the gatekeeper
0:17:46well here's what's happened so far actually even before two thousand eleven two thousand twelve
0:17:51systems are shipping with you have i no one really noticed
0:17:55we saw it but that's only "'cause" working williams
0:17:59in august two thousand twelve was when my alarms all of our alarms at building
0:18:04level one off because you have can be computers are shipping programs are shipping with
0:18:09you if i enabled
0:18:11most of desktop motherboards have you have i
0:18:14many of the laptop motherboards had you have five servers the same but there already
0:18:17lockdown environment doesn't really affect them as much tablets have a different architecture are doesn't
0:18:23have a by also no you have five or at phones what harm and some
0:18:26laptops which is the crown book use corporate so hopeless super quick snaps
0:18:31now there are a few solutions that work with secure be now
0:18:36so that you can avoid
0:18:39to get avoid am some a lot can issues you can use a tool to
0:18:42generate your private key a lot of work only people like the people in this
0:18:47room would enjoy doing that you "'cause" i don't know a stream of the private
0:18:50key where you can put a public key and the bias you have five but
0:18:53you have to have traction for that one
0:18:56here's a potential who knows if this is how it will progress but it potential
0:19:01this is what i'm still you read this one this is what companies when they
0:19:06sit down in the border and they say okay what's our long term plan what's
0:19:10our end goal
0:19:11what are we aiming for
0:19:14and that's
0:19:16the goal for you if i adoption
0:19:22now i owe em level so what we do is
0:19:27we go to the factories right now we don't build their own motherboards of course
0:19:30but we go to the factories
0:19:32and we have depending on the size in the order the bigger the order them
0:19:37or say we have and how it's built
0:19:41we have five built and you have to do
0:19:46a pretty large order to convince censorship it with secure be turned off
0:19:51or the thing so if
0:19:53but it's change the world's change from when you could go and just buy a
0:19:58laptop wipe it and install your favourite is true every windows a machine now ships
0:20:03was secure bit enable
0:20:04so yes
0:20:07used to be the power of the individual we use to be able to do
0:20:09that so now if you want to build a really cool machine like used to
0:20:13be able to do you get a bunch this is jan about ten thousand people
0:20:16model and the shot of course but if you wanna get about that many people
0:20:20who want the exact same specs you do and order some computers who go for
0:20:24it or we need to belittle supply chain in order to support harder the works
0:20:29so how do you disable
0:20:32secure boot you get into the bios for you if i set up
0:20:36there sometimes are changeable it's different for every system for right now
0:20:42sometimes it have ten sometimes is escape sometimes it's delete it will become more complicated
0:20:46with time that's just how corporations work
0:20:49you find a secure be option you select disable if the system has fast but
0:20:54i'm enabled you're screwed because it disables the keyboard now i am getting to a
0:20:57point that sounds terribly boring but i'm getting to a point
0:21:00go and take a minute read that
0:21:07you got it
0:21:13if it has no fast but it automatically puts you in the scarab it automatically
0:21:19will see and so that's how you disable it
0:21:26that's a turn off
0:21:28so but do you think there are regular users are gonna do that they're gonna
0:21:31be able to do that little long press the keys fast enough to be able
0:21:34to get in
0:21:35they're gonna walk away
0:21:39now why does it matter whether we have
0:21:42these people using our systems are not most companies don't the well wide why does
0:21:48it matter whether people are using i'm i am so grateful to be don't foundation
0:21:53is being led by a brilliant leader in the very so whatever you talk to
0:22:00somebody in an organisation if they can summarise in a sensor to what they'd organisations
0:22:07goal fantastic they have a clear vision they can help guide people in the right
0:22:11direction the first question to ask karen was
0:22:15what's important to you it wasn't there was no hesitation it wasn't even apples and
0:22:19it was one word and that that's very clear when i gave you have i
0:22:26talk a fast am even logo on pointed out
0:22:30you know when working on our own projects it's really it feels really good to
0:22:34be able to just do it on your own or you know work with a
0:22:37small group unfortunately we do need users
0:22:40now here's
0:22:42why secure boot is so subtly
0:22:48because they call that secure but and disabling something that secure makes you a bad
0:22:53person feeds disable security on a primal level people create security this is a constant
0:22:59so people who are just now coming into the field even if they can figure
0:23:03out how to disable secure based
0:23:05there is something on a very primal level causing them to
0:23:09pause wait a minute i'm disabling the security on the system that on so many
0:23:13levels that's not a good thing
0:23:15that's even chip on nichols is the one of our favourite media guys
0:23:21that's pretty obvious it's not really about security but we call secure because that's a
0:23:26good marketing strategy any gives you two choices
0:23:28who right now you have two choices
0:23:32okay i wrote a post i wrote a quick little article about
0:23:37secure but awhile ago now how many you have but you're on machines
0:23:42have any bill your desktop a laptop well no that's not you take the screws
0:23:48up you gotta know hardware you've mastered that you seen what it is engine even
0:23:53if you just wipe the machine and loaded a free and open just row on
0:23:56it gives you the ability to essentially flips the bird to proprietary just rose
0:24:06what secure does now if you are queasy or
0:24:11don't like it's explicit graphics look away for the second actually knows coming up in
0:24:15the middle
0:24:17no this is my building your own systems changed it's changed the world for the
0:24:22makers were slowly adjusting females of if makers were just in time but
0:24:27since the beginning till now we've all had the luxury of tinkering
0:24:31but what secure because and this is intentional at the corporate level as the det
0:24:35to removes your ability to flip the bird to the proprietary corporation
0:24:41we but
0:24:43i believe there is a flip side there is a good side and a bad
0:24:47side everything i'm a diehard optimist
0:24:50you know that little spiel that sound like a
0:24:53the good side of you neophyte secure there is that for the first time ever
0:24:59it gives us the chance
0:25:01to make
0:25:04free of source of core look like a worldwide cool thing
0:25:08throughout the last few decades
0:25:12all of our after all the effort of all the makers and geeks has been
0:25:16diluted by getting one particular just rollover than one particular type of machine we've dealt
0:25:24thousands tens of thousands hundreds of thousands of different types of machines going on do
0:25:28with different just rosewood different configurations we've hammer so many problems
0:25:34and while that's been extremely valuable in helping make
0:25:38getting linux a very solid
0:25:42chunk of code
0:25:47has made it so that our effort has been very diluted
0:25:52so now that's now that we
0:25:57now that's now that machines have to come was secure blue either enable disable this
0:26:02ultimate different ching factor
0:26:04now when you when people ask about you have a secure blue and white hardware
0:26:08matters the best answer you can give is that it's complicated
0:26:12the just shows actually are going to this one
0:26:15when just shows were given the choice and most just shows have sorry ago when
0:26:19just rules were given the choice of you either sign with microsoft or you suffer
0:26:25death by obscurity
0:26:27and the obscurity as because it's it will become and it is becoming harder and
0:26:31harder to load windows on windows machine the clock basically started in august two thousand
0:26:37any machine that ships with windows comes to secure bit enabled that just means all
0:26:42the hardware that's out there right now is ageing owl
0:26:45and slowly one by one will realise the problem
0:26:49so they were given and then and then possible choice just by obscurity or that's
0:26:53by signing with a company that they just didn't necessarily agree with
0:27:00all the different just rose and all the different
0:27:02house's that they've built
0:27:06when's your bit of a devastating experience know how many of you have seen the
0:27:11i would be okay so only handful so give the hopefully thirty second summary
0:27:17american corporations mikes also american corporation a lot of the people who manufacture hardware american
0:27:25by law
0:27:28corporations have to do whatever we'll bring in the most profit there are good people
0:27:34working at microsoft we but there are good people working there
0:27:38who have good intent but by law a corporation
0:27:44do something that will lose shareholders value
0:27:48people can get in big trouble for that
0:27:51so by law whether they want to or not they have to do whatever brings
0:27:55in the most profit
0:27:57there is no upper capture to earnings
0:28:00they have to earn as much as they possibly can
0:28:03now in the united states of corporation is treated as if it was a human
0:28:09i get it has no ethics no values no nothing it has one goal make
0:28:18and that's a very dangerous thing and you'll see in a minute
0:28:22i have a good example that
0:28:24so we see i hopefully i painted a bit of the picture now why hardware
0:28:29and software need to work together i'm sure you've seen now as a developer who
0:28:34doesn't have access to the audience
0:28:36you bang your head against lots of problems that you cannot fix i see something
0:28:42like that you cannot fix
0:28:44because you can i get the harder manufactures to do what you want them to
0:28:48we're right at that intersection between
0:28:54and we do see possibilities
0:28:56it told us when we saw all the different distrust signing with microsoft essentially what
0:29:03they did is they
0:29:06it smacks of sense encryption key is that it
0:29:12summary you have five is good and much needed secured was poorly implemented complicated is
0:29:17the point of being dangerous there are solutions the solutions are difficult but doable if
0:29:21we could what break communicate and
0:29:23the part we get to we get to the happy part now
0:29:25how this is the last part how to make a good i'm globally loved
0:29:32long term now
0:29:34i don't have the answers
0:29:36and a lot of the problems but i do have i don't have the answers
0:29:40but i will give you one example of something that we've been through that's helped
0:29:44shape how we do what we do now most year software people right obviously
0:29:50and how many of you have worked on a project
0:29:54where you had a deadline
0:29:57and you weren't able to do what needed to be done in time at that
0:30:01and by the time at that deadline it
0:30:04and you are had to make compromises that seriously her quality
0:30:14that's an unfortunate situation that happens
0:30:18whenever you have deadlines
0:30:26the one is kind of
0:30:28because problems throughout the organisation
0:30:33only that affirmative so we realised that if we said not to investors we didn't
0:30:40have to have deadlines
0:30:43the only negative consequences and not having deadlines as it sometimes people get mad they
0:30:48wanna know what date when the next have what's gonna be released or whatever and
0:30:53so sometimes people get mad at that
0:30:55but it's a heck of a lot better than doublings the compromise quality
0:30:59so that's just one example of something we've learned
0:31:03actually no i didn't get the full story that and i here are the three
0:31:07guiding principles that are the
0:31:12that have helped us come up with three guiding principles for potential solution
0:31:17our tech support
0:31:19if you can see a good enough that the guy doing is on tech support
0:31:22he's cleaning out a system he must are heard that you need to clean the
0:31:24fan from time to time
0:31:26is that the water at suppose is using this as blitz as you're doing it
0:31:31okay so we take support quite often not always but quite often you call tech
0:31:36support and you're talking to somebody who may have never even touched the machine you're
0:31:41trying to get support on
0:31:43and sometimes six i'm i doubt there are many people in your call tech support
0:31:47ever you probably just deal with it yourselves
0:31:50and or maybe you have or maybe you are on the other end of the
0:31:53phone line and stuff
0:31:54so one thing we decided to do is one day i said wait a minute
0:31:58what i could call in the tech support and i could talk to the person
0:32:03who not only use my particular machine but we built my particular machine or at
0:32:07least work the next to the guy or one who don't my particular machine
0:32:11that's why not we're building the shops like clean and small why not
0:32:16and so something happy happened
0:32:19when i found out that it's easy the system in a we also supply stanford's
0:32:26a i'll at the artificial intelligence lab which is really cool
0:32:30and one of the google founders has robotics lab that we've worked with
0:32:34but it's easy a system administrator at stanford called and says hey i'm having a
0:32:39really hard time with my stride a
0:32:42she wants to talk to the guy who built it
0:32:45also i found out that the person who built it they're gonna be a lot
0:32:50more careful in their bill they're gonna tie up records inside the desktop a lot
0:32:54more neatly they're gonna go for perfection if they know they might get a call
0:32:58from the person every see that machine
0:33:01so we decided to build tech support
0:33:04with the shortest distance possible between accountability
0:33:10and consequence
0:33:12between the person who built and the person who uses
0:33:16between the person who has responsibility for building a machine properly and the person who
0:33:21imposes the consequence for the quality of that machine
0:33:25shorter slime possible between accountability and consequences
0:33:29dataset that's just a guiding principle that we're using as we try to figure out
0:33:34where to go next in dealing with
0:33:37the different just rose
0:33:39berlin i spend today in manhattan before we came here and if any of you
0:33:45are geeky enough to enjoy visiting you big the coolest places throughout the world the
0:33:51o'reilly published something called the geek atlas
0:33:55that was so i don't know about a hundred places throughout the world that have
0:33:59really geeky cool things have this is well lock museum the john as possible lock
0:34:04museum in manhattan
0:34:06it's impossible to find
0:34:09well it's hard to find and when you get there they said always not open
0:34:12to the public so you kind of have to hack your way and
0:34:15social hiking
0:34:17and so we got in and we got to see locks that have been built
0:34:22since the beginning of time since they were building blocks out of wood
0:34:26it's an old musty museum and it was a it was delightful
0:34:32back when they were making happens
0:34:34for security they were making these to protect bank vaults
0:34:40the patent system actually worked
0:34:43and it worked well for building bank for security and to hear that any kind
0:34:50of patent law is working well that was the over so my husband i took
0:34:55a little bit of time to talk about how patents how the patents worked with
0:35:00walks over time
0:35:02and the way it worked is that everybody every manufacturer every builder made an incremental
0:35:09improvement was able to patent that improvement but they didn't whole blood money to the
0:35:17so for example if apple is
0:35:21is patenting the movement of swiping your finger from the left to the right there's
0:35:27no chance like that that's not how the block industry worked the lock industry
0:35:33and said that they weren't allowed to patent you have a keen you have a
0:35:37locking you put one into the other
0:35:39they were allowed to patent things such as this is the time lock with a
0:35:43specific type of time device dial and this allowed for refinement of the hardware that
0:35:50was healthy for example the time locked didn't work it was actually to secure the
0:35:55bank managers were scared that they wouldn't be able to get into their vaults when
0:35:58they wanted to but neither could the bad guys but still it didn't do well
0:36:03so we don't use it
0:36:04someone has man i sat down at
0:36:08at it in this little teeny little museum in manhattan and talked about what does
0:36:12the how could this possibly there's some there were some good things happening in this
0:36:17field historically how criminals principles guide us and what we do
0:36:24we realise okay just on a very simplistic level
0:36:28where the hardware where the where the box with a lock softwares the key
0:36:34you guys have the code that allows these machines to run in the first place
0:36:40but at the key the box isn't any good that the box
0:36:43the key can only scratch your back
0:36:49keep software hardware separate
0:36:52but together
0:36:54one of the things that the software industry is done with their patent says that
0:36:58they've trying to meld actually unlock so that they're one and the same unit and
0:37:02they become a break they become unusable we can no longer take them open
0:37:06and explore them and learn from them
0:37:09the third principle we've learned my backgrounds in education
0:37:13and one of the things i've been fascinated by is that there's no correlation or
0:37:18even causation there's no correlation causation between money and learning
0:37:22people have this insane idea and i call it insane because we keep making the
0:37:27same mistake again and again
0:37:29that the more money you throw it schools the better cancel learn
0:37:33and it doesn't work that way learning has to come from the inside the money
0:37:39does not correlate for "'cause" learning so how do we
0:37:43it so that's just i i'm not gonna do additions education but just that there
0:37:48is no correlation
0:37:50money doesn't solve it and as soon as the focus shifts to the money and
0:37:54all the learning
0:37:56you lack integrity it goes from learning is the goal to money and learning
0:38:01you lose focus and your high risk of working against yourself
0:38:04so those are our three guiding principles accountability in consequence keep software hardware separable working
0:38:09together never let money make the big decisions
0:38:14in our early days when we first up and shop we had just rose approaching
0:38:19us saying hey you can you should are destroying your machines and give us a
0:38:22cut for each machine you should for the just row give us ten bucks or
0:38:26whatever for each machine you ship with our wonderful destroy
0:38:32it makes complete sense from a business standpoint
0:38:37but for some reason we felt this is wrong and we couldn't pinpoint and it
0:38:41wasn't in cell block a museum and a few other things that we realise wait
0:38:44a minute this soon as you enter into a contractual agreement with the stroll you
0:38:50some of that integrity you have deadlines
0:38:54you put an extra layer between accountability in consequence
0:38:57you're no longer separate
0:39:00and the money is making the decision
0:39:02and so we wanted to work with a good know community a more directly but
0:39:08we couldn't figure out how
0:39:11i am so grateful they can has taken has a i'm grateful that you've done
0:39:15what you've done and build such a solid base
0:39:18because back to the first slide of being well positioned
0:39:21i would love nothing more
0:39:24then if you guys did your industry
0:39:26or if we were to support industry
0:39:31the reason why the numbers so well position is that you have all of the
0:39:35puzzle well nearly all of the puzzle pieces but they haven't yet then put together
0:39:41into one distraught we have people and i showed you some of the people who
0:39:44love the cold the ease of the you why older people who don't have time
0:39:50to mess with anything that isn't beautiful and simple in its most basic form
0:39:55so that's my that's what i would love to see happen
0:40:03nobody and again on community has ever come to us and said hey can you
0:40:07give us can you give us a cat or can we do a deal and
0:40:10that's not how they're gonna foundation or any other part of it works from what
0:40:14i understand
0:40:15and i appreciate that i have what you and i thank you for that because
0:40:22that would be the wrong direction to go
0:40:26so i'm not exactly sure how
0:40:30it's going to work the one thing that my husband and i came up with
0:40:33that i'm sure will talk to people about but i tend to be kind of
0:40:36as open as possible about these things
0:40:38is that it's a support the gonna foundation are going on developers or whatever maybe
0:40:45hire if you maybe go ahead and give back to the community based on the
0:40:50number system sold but do it on a voluntary basis
0:40:54just do it is donations
0:40:56that allows separation
0:40:59that allows
0:41:02one of the reasons why the schools don't the schools don't work
0:41:06is that sometimes the more money we throw kids we don't give them the option
0:41:11of failing
0:41:13we lived in your dell here in austin texas
0:41:16where the kids were not allowed to fail
0:41:18they had a hundred percent passing on nearly all of their stay standardised tests if
0:41:23you're not from the us that probably doesn't make a lot of sense it was
0:41:26basically forced for success
0:41:29and there are these for kids on drugs
0:41:32just wishing they would at least have the choice to either succeed or fail and
0:41:37i believe that's very important if the just row wants to sign with microsoft and
0:41:43have a now we still support it would to and fedora and all of the
0:41:49others were still shipping machines actually going to start number one
0:41:53D fall selection when you're selecting it's a stronger site
0:42:01unfortunately that's because is the best option currently available for the people that need to
0:42:07use these machines
0:42:09i would love to have a different option
0:42:12a more pure option we also support risk all which is a lot more much
0:42:16more pure
0:42:19and so on the on our you know where partying last night so
0:42:25i like that's all the heavy parts over so every presentation i like to do
0:42:30something fun at the end
0:42:32i like to do a quiz
0:42:36and give away stuff "'cause" it's fun or not so i brought some keyboards another
0:42:41thing i don't know if you all noticed but on your keyboard if you look
0:42:45down hopefully some of you guys have stickers over your start key is pretty much
0:42:50all of these machines except for if you think you are not reason machines
0:42:55every not back in the late eighties nineties microsoft another brilliant marketing mail
0:43:02okay so this do we have the stickers
0:43:06we the mikes have to brilliant marketing move there's a key on every keyboard manufactured
0:43:12in china and we much only channel
0:43:15that is called the start key or the home key but their logo on it
0:43:19because you start with windows is your home they have they their marketing departments brilliant
0:43:27and i say that in a very negative derogatory way
0:43:32that's sarcasm
0:43:34but you can't really see the sarcasm sorry
0:43:38so what we figured it was time for tax oregon you have their rightful choice
0:43:44on the keyboard so we had a batch of keyboards manufactured just for us it's
0:43:49not a sticker but if you don't have if you do have
0:43:56we could probably going down
0:43:58later we normally have this the stickers that we give away with talks on and
0:44:02we need to have word hopefully and the process of getting some with the guinea
0:44:06one also one if even a foot
0:44:11and that's a let me ask some questions
0:44:15do any you know with the first programmers were
0:44:19okay give me one main reason and if you know i saw you what
0:44:24okay actually i need to ask a more specific question sorry and make any at
0:44:28it up there so nickname one of the media programmers
0:44:36now she was
0:44:39she work for the group that was
0:44:42the what was founded by one of the union developers but she
0:44:48look at look on weekly you can in finding at gonna ricky page
0:44:52but anyway go ahead anybody else this is awesome okay so what happen one also
0:44:57that's actually horrible that's sarcasm again
0:44:59so what happened was when the news articles came out about the any i
0:45:05ages ago they thought that's
0:45:09these women in the picture were be otherwise they thought they were showcasing this beautiful
0:45:14hardware they didn't understand they were actually the one plug in that is the and
0:45:19following the specification code but the engineers and written for them
0:45:24anybody feel free to look it up
0:45:28in any of you name any of the originally any i coders
0:45:35i guess and save true okay now i have to the fast researcher
0:45:48if you just we key any occupied whatever
0:45:54okay so striking that it and it on their cell phones
0:46:01so these are for women that are a mini they didn't go out there and
0:46:08get the they were amazing women we heard one of them is name i will
0:46:13speak and she was brilliant she's now in her eighties
0:46:18i think
0:46:21just like
0:46:26i remembered i roll doubles her name i know i'm forced is not one and
0:46:32she was not one of these for what is one like this is not other
0:46:35that are when we do a that's program
0:46:39it's not there okay so maybe there is i'm just using any and we keep
0:46:44age and just this is the how dishes with this question before i pass question
0:46:48all over the world and so what i usually say is a this picture of
0:46:51these for women
0:46:54one you mean one name any names
0:46:58yes you have
0:47:01G also
0:47:05okay so gym or i think i now there's a story about gym or take
0:47:12if you ever go to silicon valley schedule your visit during that time with the
0:47:17computer history museum has one of their events where they have a speaker come and
0:47:23they will have people like timber take who's still alive how man and give a
0:47:27talk or rubber half one of the guys invented ethernet cable and they are whole
0:47:33areas because from their perspective they've seen things happen that i can only dream up
0:47:38one of gene vortex original stories is that when that the there are rich the
0:47:43first call that they ever programmed was actually i have the speaker a question what
0:47:47was the original what was the first bit of code now you can guess on
0:47:51this one because i don't think it's an indian article but i think about it
0:47:54this is in us
0:47:56what we program yes right here
0:48:04thank you
0:48:08and i can ask you the other three names but they are actually is too
0:48:15so i know no okay macaulay and betty over whole burden excuse me but i've
0:48:20only heard you marked speak she said and as a as a coder you would
0:48:23understand is she said that they had back in the these years they didn't do
0:48:29all lighters or multiple lighters like i'm sure some of you know my husband was
0:48:32in the game industry for years and my goodness
0:48:36they worked very late like seven P M nine P M
0:48:42but they were so nervous "'cause" the next day they were presenting it to the
0:48:45government officials who funded their research and she said they programmed and everything calculated correctly
0:48:51except one at all but
0:48:54when the missile hit the ground going
0:48:59i thought that was cute
0:49:03they built what the missiles to keep on going back then that wasn't really the
0:49:26how big do you have to be before you think you are in a position
0:49:29where you can demand that you are given a free violence by the manufacturers like
0:49:34an open source
0:49:36a first before
0:49:38influenced by it
0:49:42i don't know
0:49:46i well
0:49:48it's in the hundreds of thousands so you know schools able to
0:49:53but together corbett for the problem book and
0:49:57that's about it there's so many steps between the chip manufacturers and the motherboard manufacturers
0:50:07and the case
0:50:11getting all the way through the chain
0:50:14is a really difficult ask you look at like
0:50:18motorola that's been bought by google
0:50:22the new
0:50:23motto X phone is not able to have the latest and right on it because
0:50:29it takes it another part of google now
0:50:34just kidding
0:50:36status and
0:50:38definitions for the low level hardware
0:50:41takes a lot of time
0:50:49where you know it's very possible
0:50:54i know this is gonna be a new field and just had a talk with
0:50:58richard using amazing version about it but have you looked into sort of opening up
0:51:02your hardware i know it's like there's lot of parts of the modern computer but
0:51:05it would like say leasing design specifications for your cases or things like that
0:51:12go back and the manufacturers down give them to us
0:51:17it and it does not follow copyright
0:51:20and that got really i email from okay so we didn't we want to have
0:51:25like we have another one that were going to be launching really see a hopefully
0:51:31days weeks some like that but we have guidelines and
0:51:36but the when we order from them quite often they wanna ship they're so they
0:51:41want to include windows they want to get a test is a bonus because that's
0:51:45cool and that extra so or with a nine and please do not include windows
0:51:49we don't wanna we know we're not paying extra for it and we haven't seen
0:51:52often a just and durable at that please take windows or you can have windows
0:51:57it's a free software
0:52:01so it's just different that's a different world that now that they don't answer that
0:52:06we do with that
0:52:10so are you accepting put coins
0:52:19we support of a hundred percent we can tell you horror stories about works in
0:52:23the merchant processing system but that's all other top i want you guys so to
0:52:30use you have been working on the lower levels so it's you know do you
0:52:36do you use idea
0:52:38but to will mostly bit with your remote you directors do use realistic in most
0:52:45of them are still to these before you leave is rickles to people
0:52:50but to what can we do to so you sliver
0:52:55i totally don't understand that we can say that clever
0:53:00it's very well i totally thought in the startup and i have no idea and
0:53:04idea but the picture in the slide presentation of the guy i think that's kind
0:53:08of how i pictured what he went through i don't know that i don't know
0:53:12but it was a very difficult situation
0:53:15it is a very difficult it what you know the whole look right
0:53:20see that's another reason why we have to keep the lock in the key separate
0:53:26if there and that's other is what we don't read the news is we have
0:53:29to stay healthy we have to stay
0:53:35and so if a distraught wants to fail let them fail we cry for that
0:53:40we cry for them for a day and then we get back to building will
0:53:43heart that god only
0:53:47so of got long a use for you want three use is not that's two
0:53:52homes not gonna be building induced room that's okay you can you can be building
0:54:07thank you
0:54:13what can we do to opening that's resonating we can we do to hope you
0:54:19what your again
0:54:23the also more specific i'm sure
0:54:31we support you guys are so what we need to do like with stress well
0:54:34i'll give me that as an example
0:54:36they can just and they said you know i know you guys are aiming for
0:54:39free an open there are so many proprietary blobs and the stuff your shipping that's
0:54:43like we now we know we're doing our best were doing what we can but
0:54:46we have all the options either build with what's out there were not build it
0:54:50all and so that's the only choice
0:54:52and so what they did is they worked on the got good enough we shipped
0:54:56it out to perform really well on the field and what i'm that the thing
0:54:59that both my husband are trying to communicate today is and i don't think i
0:55:03have is the value of the code base you already have in place the puzzle
0:55:09pieces are there you guys have any idea how amazing it is to ship a
0:55:15computer to somebody who has never use linux
0:55:19doesn't know the difference between windows and a map
0:55:22we had so back it was when we first started in two thousand seven i
0:55:26was like you know okay we're shipping to
0:55:29developers and i love these guys and women and guys when whatever and i this
0:55:35is fantastic but when we gonna ship to people who don't really who are technically
0:55:40so i said someday i'm gonna here of a tech support call it indicates that
0:55:45worshipping to middle america are worshipping to people you don't know what they're doing and
0:55:49one day i was sitting to two desks away from the tech support person
0:55:53and i heard and say
0:55:55well have you tried turning it on
0:56:00so you know that by
0:56:04and two thousand nine
0:56:08well i wanted to say that when you do you do your own or else
0:56:14we is a hardware manufacturer want to include the you know we'd like to support
0:56:18secure but we don't want microsoft to you some our systems
0:56:22so when you do your own
0:56:25secure signing without microsoft he's and will support
0:56:30your work he's been or you your for it's not that big a deal it
0:56:35really isn't
0:56:38it takes effort it takes a bit attraction
0:56:42we support you guys are be
0:56:44for years i've been wanting to have a different evolved bistro
0:56:53and are there any other questions
0:57:02i think everybody's done are like my goddess and this how much more
0:57:07a lot of other places the pieces so just to clarify you're opposed to secure
0:57:13restricted we would even with things like matthew good shimmer the linux boot loader based
0:57:18on ideological differences with microsoft holding the keys and only guess so yes we are
0:57:24we are opposed to a proprietary corporation whose only goal is building is isn't building
0:57:30better profit margins holding the key a gateway is everything
0:57:36it everything
0:57:39do plan for authenticating drivers which you know all of the hardware vendors are using
0:57:44microsoft ski to sign if you're not gonna of microsoft a quick
0:57:51not sure all
0:57:54right now as well as we're building with the distress you have signed
0:58:12no much remember that we can have i think you're very
0:58:17you we have by is good
0:58:21that is the part that makes all video cards would like video cards and all
0:58:27the driver modules
0:58:31i don't know i have and i don't what
0:58:34you're on the question
0:58:53and that's a room for the volume level would like to see those drivers sign
0:58:57with the but don't see that's not the whole gentleman softly
0:59:02but you can sell open source drivers
0:59:05open source drivers
0:59:12my laptop doesn't have any proprietary drivers there's a lot of flexibility liam level
0:59:19at the driver level
0:59:27this is the type of thing we might need to open up
0:59:31and environment where we can chat about it
0:59:35"'cause" i can tell right now there's three people or at least two people who
0:59:38are gonna do major research as soon as they get internet connection
0:59:44go ahead of their of their
0:59:56and where you what you want and ship hardware with open firmware opened drivers or
1:00:01anything like that now the way weren't growing is
1:00:05small lights clean and local shops there usually were applicable there actually kind of set
1:00:10up like a franchise business model "'cause" the shops themselves
1:00:14are about some distribution and supply chain and there's a good reason why there aren't
1:00:20any other hardware manufacturers who are competing but that's
1:00:24it's hard a there's no profit margin there are a lot of people you don't
1:00:28want to do and if money is in your motive then you can do it
1:00:31but if it is then so what we're doing is i would love to have
1:00:35a hundred of "'em" worldwide right now in all the major cities
1:00:38if we had investors we would
1:00:40i've had investors propose doing to run the million it's not
1:00:44they're the barriers are
1:00:46surmount able and if i found an investor who
1:00:50was ethical i would
1:00:53i can tell you horror stories right
1:00:56question so what board
1:01:06it depends our new zealand shop is at it depends on orders to sometimes we
1:01:12have a large amount borders sometimes it's down like right before anything to release probably
1:01:16should use remotes try it example where the millions
1:01:20i'm not shed and aggressor
1:01:24sorry so anybody or not to advertising about a lot of people here actually here
1:01:33and maybe a little bit of a harsh question so what what's the fundamental difference
1:01:37between you buying laptops from chinese manufacturers want to send you windows with them and
1:01:42then installing linux on them and me by laptop from a chinese manufacturers want to
1:01:47be when you can literally that tomorrow it's one way to do it through the
1:01:51know was web store all the time right i mean what's difference between these two
1:01:54things a difference is that the differences about that dilated after you can do yourself
1:02:00i talked a lot if you can do yourself and you can spend a lot
1:02:03of time and a lot of money figuring out it's becoming more difficult i don't
1:02:07know if i just sit intelligent machines and to get hard right
1:02:12or late eighties as you can just go to best buy or antispeaker or stars
1:02:16of questioning well it just you know i go to learn over dot com of
1:02:19iowa which means that it but when it's on a
1:02:27so how it so we stick to different from what you're doing from a point
1:02:31of you know write a different here is yes that's a very good question so
1:02:35thanks for asking a if you are a developer type and you can get over
1:02:39any potential problems fantastic as far as i know though what does learn it doesn't
1:02:43know about ship it with windows installed or
1:02:46okay can you order it with your favourite bistro
1:02:52okay can anybody
1:02:55like where "'cause" i'd love to know
1:03:01i have to look into that "'cause" as far as i would be thrilled if
1:03:03they were not wanna support that and promote it if they were
1:03:08but as far as i know nobody's doing and the reason why is because you
1:03:12get pressure from microsoft
1:03:21okay good
1:03:23okay now the reason the reason the main reason at the main part of all
1:03:28sorry go ahead of it the people than here
1:03:40okay so into the microphone
1:03:44but also the point you will you will actually should i want to or see
1:03:52running free builds and usually don't pay extra for it
1:03:57now the reason i love this question because it is very true and very accurate
1:04:02yes if you were developer you can
1:04:05you can find ways around it you always find ways around it we will always
1:04:10find ways around it unfortunately it's on a one person level in a world that
1:04:14has billions and billions of people
1:04:17so what happens and i didn't have it in this presentation but i have it
1:04:21in others
1:04:23is that i assume they your building that your coding it not just for tomorrow
1:04:29or next year or the year after i as you know that in your quieter
1:04:34moments when you're thinking about your life in general you want some of your code
1:04:37to be a legacy for who you are and what you contributed you want your
1:04:42kids or grandkids to actually know what can is in general public speech rather than
1:04:48reading about in history but
1:04:51we're building legacy here
1:04:53and well developers configured out yes that's fantastic we always will be able to figure
1:04:57it out we need to make
1:05:00the hardware accessible to the public at large and i have never met a regular
1:05:05release in america i've never met a regular person he's probably well
1:05:09they by doubles and apple they
1:05:14they wanna they wanna simple easy entry point they don't wanna options
1:05:17so we're trying to reach
1:05:19the public at large
1:05:21so i hear your point there's a question okay
1:05:25sorry not really
1:05:27but legacy
1:05:32you had a
1:05:34not so thinly veiled criticism of capitalism and be american corporation a i said that
1:05:41i got it what are your ideas are like just overall general theory about how
1:05:49you compete and are successful against these entities without playing into the game so much
1:05:55in a with our old really where money and numbers matter so much as of
1:06:00right now is structures so that we don't have to
1:06:02we don't like that
1:06:05but in you do compete when someone's looked by computer but that on their side
1:06:10if that the competition does enter are doors we can i think it's really easy
1:06:15to look is just as a fixing compared to them
1:06:19but we now we can it's a distraction
1:06:23i don't know if i mean to capitalism i don't know i'm working as hard
1:06:26as anybody else but i don't
1:06:29i just all i know is that the foundation i want to be able to
1:06:32open up my machine i wanna be able the white lot what i want i
1:06:35don't wanna i that's just i'm just talking about from a very personal level
1:06:41and how we how we figure out how to shape a dist row
1:06:46that doesn't have microsoft is the gatekeeper i mean we can
1:06:52that still come out of philosophical level
1:06:57although the keys to solve a girl there okay that S okay before you go
1:07:02please grab a screwdriver we have plenty and we have a bunch of all stickers
1:07:06are not stickers we have ribbon to sorry and
1:07:10so i am i can has i'm too tired at a tax
1:07:15we hope to have the good new
1:07:19et cetera later or what
1:07:21you just much thank you