Speech Transcript - Keynote | SuperLectures.com

0:00:09	okay first of this talk was titled with you know being so well positioned and
0:00:14	then i was gonna lead into the things that can on has done over the
0:00:17	years to get themselves into the ideal position right now but then after meeting with
0:00:23	people on the first day the conference
0:00:25	i realised that it would be more aptly titled do good known know that there's
0:00:30	a well position and did you plan it this way
0:00:33	and there is so much i
0:00:39	so much background to this that i'm going to try to speak slowly so you
0:00:44	understand but quickly with the content
0:00:48	this could feel they could go and so the things i'd like to cover is
0:00:52	who's behind gonna linux hardware why this hardware matter it looks like the screen sizes
0:00:57	of
0:00:58	and most important
0:01:01	how to make got can globally well now before
0:01:06	i start i need to give you a disclaimer globally loved first
0:01:11	so you see this guy putting a little no but in his pocket this was
0:01:16	the first know book that we got to build at all we have level ourselves
0:01:21	in china
0:01:22	and it was so find you wonder you know do people like the laptops or
0:01:26	building or they appealing because we want to have that
0:01:29	that feeling where you love your laptops laptop becomes very much for your life
0:01:35	and this is the first conference we brought that at the this was the tail
0:01:39	pro et one
0:01:40	and a guy tried to take it
0:01:42	if not gonna there's pockets like a
0:01:45	some like that was that was that's the sign of being well loved if somebody
0:01:49	actively tries to grab it
0:01:53	were aiming for sleek beautiful high and
0:01:57	and that's what we hope you know is aiming for also actually your you have
0:02:01	so
0:02:03	i need to give you disclaimer as a hardware manufacturer generally we don't read the
0:02:07	news we're not aware of the
0:02:10	drama
0:02:11	the things that go on the things that are said feeling sort of are all
0:02:15	that the reason why is back in two thousand six two thousand seven we started
0:02:19	i realised that i had two choices i can follow the news
0:02:25	deal with the issues or i can build hardware
0:02:29	and i decided to build hardware "'cause" it's pretty and it's fun
0:02:32	so sometimes people have a hard time understanding wait a minute this blond chick from
0:02:38	california couldn't possibly build computers or be behind the company that builds computers yes this
0:02:44	is what we build
0:02:46	these things hardware
0:02:48	although we were close hardware and software this is our company we built a little
0:02:54	shop in berkeley california we decided to settle in berkeley because is the only city
0:02:59	specifically identified with the distraught
0:03:03	we have in to build to be small light and we the goal is not
0:03:08	to build a large campus i grew up near microsoft ice other campus to go
0:03:12	over the landscape we live near tell again to cover landscape we wanna small light
0:03:18	we and local because that's how for you know in this bill it's but one
0:03:21	person time
0:03:22	we will have messing with the hardware we do work on all levels well i
0:03:27	say we're a harbour builder we also do have to mess with the software but
0:03:30	although we do not make any changes we make we send upstream we do not
0:03:35	keep any proprietary code and house
0:03:39	we have a lot of fun building what we build and rebuild it specifically
0:03:44	for work just like you do to scratch an itch
0:03:48	although when i got to me with karen
0:03:51	and one of my first questions was well want my second question was
0:03:55	why do you do what you do there's got to be a personal reason there's
0:03:58	probably a very personal reason behind what all of us do
0:04:03	and my personal reason is that it's good for us and it's good for our
0:04:07	family my husband and i found that the company we found that this community by
0:04:12	in general was a very happy friendly place for us for example
0:04:17	well links foundation invited me to an invite only event again right near wall street
0:04:23	on in manhattan it was very high and event most of the people there running
0:04:28	multimillion multibillion dollar companies it was
0:04:32	and just to test their strength i asked him can i bring my son
0:04:37	just to see how open and welcoming they work and sure enough not only they
0:04:42	welcomed but the people attending also welcome them
0:04:45	we've been welcomed at conferences
0:04:47	we've been welcomed in this is our oldest son
0:04:51	he's the reason why we started
0:04:54	a whole second all the sun is the reason why start is reason in the
0:04:57	first place and just as a quick intro "'cause" i don't recognise most of you
0:05:01	so super quick interesting you know who we are back in two thousand six our
0:05:05	son cory
0:05:08	wiped one of our machines and put it into on it because you sick of
0:05:12	it crashing
0:05:15	and i long story short i happened to notice that you had some really cool
0:05:21	graphics on screen a he'd installed barrel turn all the effects now companies fusion
0:05:26	and it looks really cool and that's how i heard about free open source software
0:05:32	and i said hey
0:05:34	can you do that's all or computers
0:05:37	"'cause" of course we had quite a few that so the companies run by me
0:05:40	and my husband that we do not deal with that every day work in berkeley
0:05:45	or and we also have a shop it is healing covering us relation
0:05:48	we get to travel to things like this and do work on a
0:05:55	more philosophical able okay but more important than we are who are the people who
0:06:01	are using the code that you've written because we're kind of just to pass through
0:06:05	between you guys and the people who are loading for you know but all sorts
0:06:09	of different gestures on their laptops
0:06:11	when we first opened and february two thousand seven
0:06:15	we
0:06:18	founder that most of the people ordering from us were developers it was but we
0:06:21	didn't advertise "'cause" we not that could business
0:06:24	but we found that it was mostly developers long time free open source software gonna
0:06:30	linux users
0:06:31	they were people who knew what they were doing they were people you had built
0:06:35	computers of their own now i brought a bunch of screwdrivers when we first opened
0:06:41	we have the policy of
0:06:44	are our warranty it was we reserve you're right on your hardware and so we
0:06:49	shipped every computer with a screwdriver
0:06:52	so please
0:06:58	i really messing with because of his machine way to go somebody's appeared anyway
0:07:04	we found that this was the ideal type of persons work with we loved working
0:07:09	with developers and it was just fine we worked with a lot of people it
0:07:12	bend and the field for a long time
0:07:14	there's a lot of history we didn't understand but we've comments most of it we
0:07:18	see we found that a lot of system administrators of course we're using the various
0:07:22	distress and wanting computers that didn't have to deal with the preinstalled linux we also
0:07:27	found that there were preinstalled windows excuse me
0:07:32	we found that there were people of every age and every variety
0:07:37	at one point well at one point we had kid our shop in berkeley isn't
0:07:43	open to the public
0:07:45	generally other people stop by
0:07:48	and one day we had a kids stop by use actually a little older than
0:07:51	this guy the source and
0:07:53	is about fourteen twelve fourteen is middle school kids a lot even in high school
0:07:59	yet
0:08:00	and he stopped by any said i heard use of computers and we're thinking great
0:08:04	this guy's probably gonna break into the store later this light
0:08:07	but he said i'd like to buy a computer and i'd like to buy with
0:08:10	big coins
0:08:12	is also the quite bizarre
0:08:15	so we're like
0:08:16	it's just a kid but those are the types of people that are attracted to
0:08:21	the kind of software that you code
0:08:23	and we found that now here's the part that will hopefully what may surprise you
0:08:27	we found a segment of the population that we never anticipated
0:08:32	we had one lady call in the early days who is in her seventies
0:08:37	and her what she did in her retired years is that she helped her older
0:08:44	case in here me such as an or seventies who helped are older friends
0:08:48	what wiped windows and install gnu linux just rose on their machines
0:08:52	and she told me what one friend said that really
0:08:57	struck
0:08:59	but they did have the whole essence of why we do what we do she
0:09:02	said she installed
0:09:03	free open source software so that she is because her friend didn't have time to
0:09:09	mess with blue screens
0:09:11	when you think about that that's a very humanitarian powerful thing there at the end
0:09:16	of their life is people are you know well
0:09:20	and they don't have time to mess with bugs now that's i know it's a
0:09:24	very bad things that anyway so but they don't have time and that's the concept
0:09:29	that i hope we can take with this is that any incremental changes we make
0:09:34	then increase the difficulty of the user interface or other aspects of
0:09:42	the software make it very difficult for people like this we also had one guy
0:09:47	in the early days at least to answer the phone and every now and then
0:09:50	i still go back and answer we had one guy call in any said i
0:09:53	have a friend
0:09:55	who helps me whatever i get bugs on my machine so we helps me a
0:09:58	lot
0:09:59	and he said he will help me anymore unless i get a machine that's running
0:10:04	i dunno debian i forgot what it was
0:10:07	and i thought that was pretty funny just that was he had to do that
0:10:10	we also besides regular people we also supply places like lawrence berkeley labs that's in
0:10:15	berkeley california that's where many of the elements on the periodic table were discovered it's
0:10:20	the main research lab funded by the department of energy by the us government we
0:10:24	also an or something new zealand we settled here catalyst which is a large global
0:10:31	software company aimed at only for an open source and they're amazing big do amazing
0:10:39	work at
0:10:40	promoting it we've also helped various parts of fedex
0:10:43	who need data crunching machines
0:10:46	also jet propulsion labs funds nasa
0:10:51	we've also helps and the school labs now we are so grateful that we are
0:10:57	not only by anybody we have said no to investors and so it's just my
0:11:03	husband and i and this point we haven't found any investors to
0:11:07	understand the history as they don't understand is goods we do then no
0:11:15	but for example we had a school come to us and say we need thirty
0:11:19	computers in here the specs
0:11:21	and we said that's wonderful but did you know you can get them for free
0:11:25	at the computer recycling centre
0:11:27	now normally a business can't do that they have to take the order and go
0:11:31	through it but since we are privately owned we can do that
0:11:34	but we do give but we do fund other schools with
0:11:38	parent machines
0:11:41	and were able to support there are some of course a surprising number of children
0:11:45	use machines that you can't really see but the computer in the bottom right and
0:11:48	whatever in than areas that has the lights inside and people buy them as night
0:11:53	lights for their children
0:11:56	"'cause" they're pretty red lights we like but we found that all yes
0:12:02	second
0:12:04	no actually no we're now we don't i that's our daughter it just can't keep
0:12:10	that's great as you just once it's inside
0:12:13	so why haven't you heard of us and because we fly under the radar we're
0:12:18	building a very solid base most silicon valley companies prefer to boom and bust they
0:12:23	get their big
0:12:26	you know i figure investors and
0:12:30	but what we'd rather grow for the long term
0:12:34	so far working on north america that's done that covered astral asia we have a
0:12:40	covered next are setting up shop in london
0:12:43	well like i said we're little
0:12:47	where it eve at compared to the other builders out there only to other builders
0:12:52	that are building that are that are in the global coverage for getting linux machines
0:12:58	at least that i know of that as an system seventy six system seventy six
0:13:02	is focused only on are going to so we don't consider them a competitor we
0:13:06	work with any viable distraught keeping in mind that some of those people i showed
0:13:12	you earlier are the people who are getting the machines the machines can't have bugs
0:13:17	they can have
0:13:18	major obstacles that you need to overcome when they open the machine they needed to
0:13:23	just work
0:13:25	that's they needed to
0:13:28	sorry using somebody else's tech raise their so back and we're now we're now and
0:13:32	number two why this hardware matter okay when i came here in the first day
0:13:37	i looked around to see what computers people are using "'cause" that's what a geek
0:13:40	you heard reject us
0:13:41	send i look like twenty five percent they'll twenty five percent know about twenty five
0:13:46	percent apple twenty five percent other but can you raise your hand for
0:13:51	i'm sure many of you on more than one laptop but i raise your hand
0:13:55	for every type of laptop you own wanted out
0:14:00	okay
0:14:02	okay who wants one double
0:14:04	wow
0:14:07	good quality hardware apple
0:14:11	okay other
0:14:14	cool okay that's relatively balance a little bit more a little bit off from what
0:14:19	i thought thank you
0:14:21	systematic your C K Y this hardware matter
0:14:25	now it's my guess
0:14:27	that most of you don't really care what hardware you buy you just wanted to
0:14:31	work you want to be solid and you do you don't wanna have issues with
0:14:34	it
0:14:37	you don't believe hardware matters that's okay most people don't believe it matters that's just
0:14:44	a from my point of view i misunderstood a massive
0:14:48	painfully large misunderstanding
0:14:53	earlier
0:14:54	this year
0:14:57	last year earlier last year
0:15:00	i had a long conversation with cory doctor of it was i think sixty three
0:15:06	emails back and forth and back and forth my only goal in the email was
0:15:09	to convince and the hardware matters
0:15:12	he ended up writing essentially a love letter about our company online which would have
0:15:17	been nice if we shipped computers to the people in who most
0:15:22	prefix column we got a lot of people in europe saying i still
0:15:28	so but my main the thing i got from that conversation is that it's
0:15:36	there's the only way i was able to convince and the hardware matters with by
0:15:40	talking about U E F I secure but now i'm sure you've heard about it
0:15:45	and if you understand i'm sick you have a secure grip on a deep
0:15:51	level then you could you know for about
0:15:54	a minute half
0:15:55	if not i'm gonna give a quick summary of a talk i gave it fast
0:15:58	down
0:15:59	earlier this year about you have five
0:16:03	you have fight is hardwired into the motherboard
0:16:07	it is you have five replaces the bios
0:16:13	it's in between operating system which you guys deal with
0:16:17	and hard one from where the hardware which we deal with and the from or
0:16:21	which the companies deal with
0:16:24	the heart of the bios the original code what it does what you have what
0:16:30	the bias what you if i does is it helps all video cards look like
0:16:34	video cards it helps all memory sticks or like every six all it helps
0:16:40	and a manufacturing level and also helps
0:16:43	on a developer level the bias was written back and these are the hottest coolest
0:16:48	machines you can build
0:16:51	the fact that it is last in this is mind boggling
0:16:56	but the truth is that the original by also so poorly specified i look
0:17:01	they needed updates "'cause" it was causing you headaches and it was causing the owens
0:17:06	the goal of U E F I was admirable but the implementation leaves a lot
0:17:11	to be desired is the nicest thing that's a quote from my husband earl as
0:17:15	the nicest thing you can possibly say
0:17:18	essentially secure do is just a little blob of code within you if i and
0:17:25	it's encryption key that checks to see if drivers are certified with the matching key
0:17:29	and the only execute certified code
0:17:33	now
0:17:34	that sounds like it would increase security on your system right
0:17:39	and it does the security can be good and security can be bad
0:17:43	because who's the gatekeeper
0:17:46	well here's what's happened so far actually even before two thousand eleven two thousand twelve
0:17:51	systems are shipping with you have i no one really noticed
0:17:55	we saw it but that's only "'cause" working williams
0:17:59	in august two thousand twelve was when my alarms all of our alarms at building
0:18:04	level one off because you have can be computers are shipping programs are shipping with
0:18:09	you if i enabled
0:18:11	most of desktop motherboards have you have i
0:18:14	many of the laptop motherboards had you have five servers the same but there already
0:18:17	lockdown environment doesn't really affect them as much tablets have a different architecture are doesn't
0:18:23	have a by also no you have five or at phones what harm and some
0:18:26	laptops which is the crown book use corporate so hopeless super quick snaps
0:18:31	now there are a few solutions that work with secure be now
0:18:36	so that you can avoid
0:18:39	to get avoid am some a lot can issues you can use a tool to
0:18:42	generate your private key a lot of work only people like the people in this
0:18:47	room would enjoy doing that you "'cause" i don't know a stream of the private
0:18:50	key where you can put a public key and the bias you have five but
0:18:53	you have to have traction for that one
0:18:56	here's a potential who knows if this is how it will progress but it potential
0:19:01	this is what i'm still you read this one this is what companies when they
0:19:06	sit down in the border and they say okay what's our long term plan what's
0:19:10	our end goal
0:19:11	what are we aiming for
0:19:14	and that's
0:19:16	the goal for you if i adoption
0:19:22	now i owe em level so what we do is
0:19:27	we go to the factories right now we don't build their own motherboards of course
0:19:30	but we go to the factories
0:19:32	and we have depending on the size in the order the bigger the order them
0:19:37	or say we have and how it's built
0:19:41	we have five built and you have to do
0:19:46	a pretty large order to convince censorship it with secure be turned off
0:19:51	or the thing so if
0:19:53	but it's change the world's change from when you could go and just buy a
0:19:58	laptop wipe it and install your favourite is true every windows a machine now ships
0:20:03	was secure bit enable
0:20:04	so yes
0:20:07	used to be the power of the individual we use to be able to do
0:20:09	that so now if you want to build a really cool machine like used to
0:20:13	be able to do you get a bunch this is jan about ten thousand people
0:20:16	model and the shot of course but if you wanna get about that many people
0:20:20	who want the exact same specs you do and order some computers who go for
0:20:24	it or we need to belittle supply chain in order to support harder the works
0:20:29	so how do you disable
0:20:32	secure boot you get into the bios for you if i set up
0:20:36	there sometimes are changeable it's different for every system for right now
0:20:42	sometimes it have ten sometimes is escape sometimes it's delete it will become more complicated
0:20:46	with time that's just how corporations work
0:20:49	you find a secure be option you select disable if the system has fast but
0:20:54	i'm enabled you're screwed because it disables the keyboard now i am getting to a
0:20:57	point that sounds terribly boring but i'm getting to a point
0:21:00	go and take a minute read that
0:21:07	you got it
0:21:13	if it has no fast but it automatically puts you in the scarab it automatically
0:21:19	will see and so that's how you disable it
0:21:26	that's a turn off
0:21:28	so but do you think there are regular users are gonna do that they're gonna
0:21:31	be able to do that little long press the keys fast enough to be able
0:21:34	to get in
0:21:35	they're gonna walk away
0:21:39	now why does it matter whether we have
0:21:42	these people using our systems are not most companies don't the well wide why does
0:21:48	it matter whether people are using i'm i am so grateful to be don't foundation
0:21:53	is being led by a brilliant leader in the very so whatever you talk to
0:22:00	somebody in an organisation if they can summarise in a sensor to what they'd organisations
0:22:07	goal fantastic they have a clear vision they can help guide people in the right
0:22:11	direction the first question to ask karen was
0:22:15	what's important to you it wasn't there was no hesitation it wasn't even apples and
0:22:19	it was one word and that that's very clear when i gave you have i
0:22:26	talk a fast am even logo on pointed out
0:22:30	you know when working on our own projects it's really it feels really good to
0:22:34	be able to just do it on your own or you know work with a
0:22:37	small group unfortunately we do need users
0:22:40	now here's
0:22:42	why secure boot is so subtly
0:22:47	dangerous
0:22:48	because they call that secure but and disabling something that secure makes you a bad
0:22:53	person feeds disable security on a primal level people create security this is a constant
0:22:59	so people who are just now coming into the field even if they can figure
0:23:03	out how to disable secure based
0:23:05	there is something on a very primal level causing them to
0:23:09	pause wait a minute i'm disabling the security on the system that on so many
0:23:13	levels that's not a good thing
0:23:15	that's even chip on nichols is the one of our favourite media guys
0:23:21	that's pretty obvious it's not really about security but we call secure because that's a
0:23:26	good marketing strategy any gives you two choices
0:23:28	who right now you have two choices
0:23:32	okay i wrote a post i wrote a quick little article about
0:23:37	secure but awhile ago now how many you have but you're on machines
0:23:42	have any bill your desktop a laptop well no that's not you take the screws
0:23:48	up you gotta know hardware you've mastered that you seen what it is engine even
0:23:53	if you just wipe the machine and loaded a free and open just row on
0:23:56	it gives you the ability to essentially flips the bird to proprietary just rose
0:24:06	what secure does now if you are queasy or
0:24:11	don't like it's explicit graphics look away for the second actually knows coming up in
0:24:15	the middle
0:24:16	so
0:24:17	no this is my building your own systems changed it's changed the world for the
0:24:22	makers were slowly adjusting females of if makers were just in time but
0:24:27	since the beginning till now we've all had the luxury of tinkering
0:24:31	but what secure because and this is intentional at the corporate level as the det
0:24:35	to removes your ability to flip the bird to the proprietary corporation
0:24:40	okay
0:24:41	we but
0:24:43	i believe there is a flip side there is a good side and a bad
0:24:47	side everything i'm a diehard optimist
0:24:50	you know that little spiel that sound like a
0:24:53	the good side of you neophyte secure there is that for the first time ever
0:24:59	it gives us the chance
0:25:01	to make
0:25:04	free of source of core look like a worldwide cool thing
0:25:08	throughout the last few decades
0:25:12	all of our after all the effort of all the makers and geeks has been
0:25:16	diluted by getting one particular just rollover than one particular type of machine we've dealt
0:25:22	with
0:25:24	thousands tens of thousands hundreds of thousands of different types of machines going on do
0:25:28	with different just rosewood different configurations we've hammer so many problems
0:25:34	and while that's been extremely valuable in helping make
0:25:38	getting linux a very solid
0:25:42	chunk of code
0:25:46	it's
0:25:47	has made it so that our effort has been very diluted
0:25:52	so now that's now that we
0:25:57	now that's now that machines have to come was secure blue either enable disable this
0:26:02	ultimate different ching factor
0:26:04	now when you when people ask about you have a secure blue and white hardware
0:26:08	matters the best answer you can give is that it's complicated
0:26:12	the just shows actually are going to this one
0:26:15	when just shows were given the choice and most just shows have sorry ago when
0:26:19	just rules were given the choice of you either sign with microsoft or you suffer
0:26:25	death by obscurity
0:26:27	and the obscurity as because it's it will become and it is becoming harder and
0:26:31	harder to load windows on windows machine the clock basically started in august two thousand
0:26:36	twelve
0:26:37	any machine that ships with windows comes to secure bit enabled that just means all
0:26:42	the hardware that's out there right now is ageing owl
0:26:45	and slowly one by one will realise the problem
0:26:49	so they were given and then and then possible choice just by obscurity or that's
0:26:53	by signing with a company that they just didn't necessarily agree with
0:26:58	so
0:27:00	all the different just rose and all the different
0:27:02	house's that they've built
0:27:06	when's your bit of a devastating experience know how many of you have seen the
0:27:09	corporation
0:27:11	i would be okay so only handful so give the hopefully thirty second summary
0:27:17	american corporations mikes also american corporation a lot of the people who manufacture hardware american
0:27:24	corporations
0:27:25	by law
0:27:28	corporations have to do whatever we'll bring in the most profit there are good people
0:27:34	working at microsoft we but there are good people working there
0:27:38	who have good intent but by law a corporation
0:27:44	do something that will lose shareholders value
0:27:48	people can get in big trouble for that
0:27:51	so by law whether they want to or not they have to do whatever brings
0:27:55	in the most profit
0:27:57	there is no upper capture to earnings
0:28:00	they have to earn as much as they possibly can
0:28:03	now in the united states of corporation is treated as if it was a human
0:28:07	being
0:28:09	i get it has no ethics no values no nothing it has one goal make
0:28:15	money
0:28:18	and that's a very dangerous thing and you'll see in a minute
0:28:22	i have a good example that
0:28:24	so we see i hopefully i painted a bit of the picture now why hardware
0:28:29	and software need to work together i'm sure you've seen now as a developer who
0:28:34	doesn't have access to the audience
0:28:36	you bang your head against lots of problems that you cannot fix i see something
0:28:42	like that you cannot fix
0:28:44	because you can i get the harder manufactures to do what you want them to
0:28:47	do
0:28:48	we're right at that intersection between
0:28:54	and we do see possibilities
0:28:56	it told us when we saw all the different distrust signing with microsoft essentially what
0:29:03	they did is they
0:29:06	it smacks of sense encryption key is that it
0:29:10	so
0:29:12	summary you have five is good and much needed secured was poorly implemented complicated is
0:29:17	the point of being dangerous there are solutions the solutions are difficult but doable if
0:29:21	we could what break communicate and
0:29:23	the part we get to we get to the happy part now
0:29:25	how this is the last part how to make a good i'm globally loved
0:29:32	long term now
0:29:34	i don't have the answers
0:29:36	and a lot of the problems but i do have i don't have the answers
0:29:40	but i will give you one example of something that we've been through that's helped
0:29:44	shape how we do what we do now most year software people right obviously
0:29:50	and how many of you have worked on a project
0:29:54	where you had a deadline
0:29:57	and you weren't able to do what needed to be done in time at that
0:30:01	and by the time at that deadline it
0:30:04	and you are had to make compromises that seriously her quality
0:30:14	that's an unfortunate situation that happens
0:30:18	whenever you have deadlines
0:30:26	the one is kind of
0:30:28	because problems throughout the organisation
0:30:33	only that affirmative so we realised that if we said not to investors we didn't
0:30:40	have to have deadlines
0:30:43	the only negative consequences and not having deadlines as it sometimes people get mad they
0:30:48	wanna know what date when the next have what's gonna be released or whatever and
0:30:53	so sometimes people get mad at that
0:30:55	but it's a heck of a lot better than doublings the compromise quality
0:30:59	so that's just one example of something we've learned
0:31:03	actually no i didn't get the full story that and i here are the three
0:31:07	guiding principles that are the
0:31:10	situations
0:31:12	that have helped us come up with three guiding principles for potential solution
0:31:17	our tech support
0:31:19	if you can see a good enough that the guy doing is on tech support
0:31:22	he's cleaning out a system he must are heard that you need to clean the
0:31:24	fan from time to time
0:31:26	is that the water at suppose is using this as blitz as you're doing it
0:31:30	wrong
0:31:31	okay so we take support quite often not always but quite often you call tech
0:31:36	support and you're talking to somebody who may have never even touched the machine you're
0:31:41	trying to get support on
0:31:43	and sometimes six i'm i doubt there are many people in your call tech support
0:31:47	ever you probably just deal with it yourselves
0:31:50	and or maybe you have or maybe you are on the other end of the
0:31:53	phone line and stuff
0:31:54	so one thing we decided to do is one day i said wait a minute
0:31:58	what i could call in the tech support and i could talk to the person
0:32:03	who not only use my particular machine but we built my particular machine or at
0:32:07	least work the next to the guy or one who don't my particular machine
0:32:11	that's why not we're building the shops like clean and small why not
0:32:16	and so something happy happened
0:32:19	when i found out that it's easy the system in a we also supply stanford's
0:32:26	a i'll at the artificial intelligence lab which is really cool
0:32:30	and one of the google founders has robotics lab that we've worked with
0:32:34	but it's easy a system administrator at stanford called and says hey i'm having a
0:32:39	really hard time with my stride a
0:32:42	she wants to talk to the guy who built it
0:32:45	also i found out that the person who built it they're gonna be a lot
0:32:50	more careful in their bill they're gonna tie up records inside the desktop a lot
0:32:54	more neatly they're gonna go for perfection if they know they might get a call
0:32:58	from the person every see that machine
0:33:01	so we decided to build tech support
0:33:04	with the shortest distance possible between accountability
0:33:10	and consequence
0:33:12	between the person who built and the person who uses
0:33:16	between the person who has responsibility for building a machine properly and the person who
0:33:21	imposes the consequence for the quality of that machine
0:33:25	shorter slime possible between accountability and consequences
0:33:29	dataset that's just a guiding principle that we're using as we try to figure out
0:33:34	where to go next in dealing with
0:33:37	the different just rose
0:33:39	berlin i spend today in manhattan before we came here and if any of you
0:33:45	are geeky enough to enjoy visiting you big the coolest places throughout the world the
0:33:51	o'reilly published something called the geek atlas
0:33:55	that was so i don't know about a hundred places throughout the world that have
0:33:59	really geeky cool things have this is well lock museum the john as possible lock
0:34:04	museum in manhattan
0:34:06	it's impossible to find
0:34:09	well it's hard to find and when you get there they said always not open
0:34:12	to the public so you kind of have to hack your way and
0:34:15	social hiking
0:34:17	and so we got in and we got to see locks that have been built
0:34:22	since the beginning of time since they were building blocks out of wood
0:34:26	it's an old musty museum and it was a it was delightful
0:34:32	back when they were making happens
0:34:34	for security they were making these to protect bank vaults
0:34:40	the patent system actually worked
0:34:43	and it worked well for building bank for security and to hear that any kind
0:34:50	of patent law is working well that was the over so my husband i took
0:34:55	a little bit of time to talk about how patents how the patents worked with
0:35:00	walks over time
0:35:02	and the way it worked is that everybody every manufacturer every builder made an incremental
0:35:09	improvement was able to patent that improvement but they didn't whole blood money to the
0:35:13	previous
0:35:15	improvements
0:35:17	so for example if apple is
0:35:21	is patenting the movement of swiping your finger from the left to the right there's
0:35:27	no chance like that that's not how the block industry worked the lock industry
0:35:33	and said that they weren't allowed to patent you have a keen you have a
0:35:37	locking you put one into the other
0:35:39	they were allowed to patent things such as this is the time lock with a
0:35:43	specific type of time device dial and this allowed for refinement of the hardware that
0:35:50	was healthy for example the time locked didn't work it was actually to secure the
0:35:55	bank managers were scared that they wouldn't be able to get into their vaults when
0:35:58	they wanted to but neither could the bad guys but still it didn't do well
0:36:03	so we don't use it
0:36:04	someone has man i sat down at
0:36:08	at it in this little teeny little museum in manhattan and talked about what does
0:36:12	the how could this possibly there's some there were some good things happening in this
0:36:17	field historically how criminals principles guide us and what we do
0:36:24	we realise okay just on a very simplistic level
0:36:28	where the hardware where the where the box with a lock softwares the key
0:36:34	you guys have the code that allows these machines to run in the first place
0:36:40	but at the key the box isn't any good that the box
0:36:43	the key can only scratch your back
0:36:49	keep software hardware separate
0:36:52	but together
0:36:54	one of the things that the software industry is done with their patent says that
0:36:58	they've trying to meld actually unlock so that they're one and the same unit and
0:37:02	they become a break they become unusable we can no longer take them open
0:37:06	and explore them and learn from them
0:37:09	the third principle we've learned my backgrounds in education
0:37:13	and one of the things i've been fascinated by is that there's no correlation or
0:37:18	even causation there's no correlation causation between money and learning
0:37:22	people have this insane idea and i call it insane because we keep making the
0:37:27	same mistake again and again
0:37:29	that the more money you throw it schools the better cancel learn
0:37:33	and it doesn't work that way learning has to come from the inside the money
0:37:39	does not correlate for "'cause" learning so how do we
0:37:43	it so that's just i i'm not gonna do additions education but just that there
0:37:48	is no correlation
0:37:50	money doesn't solve it and as soon as the focus shifts to the money and
0:37:54	all the learning
0:37:56	you lack integrity it goes from learning is the goal to money and learning
0:38:01	you lose focus and your high risk of working against yourself
0:38:04	so those are our three guiding principles accountability in consequence keep software hardware separable working
0:38:09	together never let money make the big decisions
0:38:12	so
0:38:14	in our early days when we first up and shop we had just rose approaching
0:38:19	us saying hey you can you should are destroying your machines and give us a
0:38:22	cut for each machine you should for the just row give us ten bucks or
0:38:26	whatever for each machine you ship with our wonderful destroy
0:38:31	and
0:38:32	it makes complete sense from a business standpoint
0:38:37	but for some reason we felt this is wrong and we couldn't pinpoint and it
0:38:41	wasn't in cell block a museum and a few other things that we realise wait
0:38:44	a minute this soon as you enter into a contractual agreement with the stroll you
0:38:49	lose
0:38:50	some of that integrity you have deadlines
0:38:54	you put an extra layer between accountability in consequence
0:38:57	you're no longer separate
0:39:00	and the money is making the decision
0:39:02	and so we wanted to work with a good know community a more directly but
0:39:08	we couldn't figure out how
0:39:11	i am so grateful they can has taken has a i'm grateful that you've done
0:39:15	what you've done and build such a solid base
0:39:18	because back to the first slide of being well positioned
0:39:21	i would love nothing more
0:39:24	then if you guys did your industry
0:39:26	or if we were to support industry
0:39:31	the reason why the numbers so well position is that you have all of the
0:39:35	puzzle well nearly all of the puzzle pieces but they haven't yet then put together
0:39:41	into one distraught we have people and i showed you some of the people who
0:39:44	love the cold the ease of the you why older people who don't have time
0:39:50	to mess with anything that isn't beautiful and simple in its most basic form
0:39:55	so that's my that's what i would love to see happen
0:40:00	but
0:40:03	nobody and again on community has ever come to us and said hey can you
0:40:07	give us can you give us a cat or can we do a deal and
0:40:10	that's not how they're gonna foundation or any other part of it works from what
0:40:14	i understand
0:40:15	and i appreciate that i have what you and i thank you for that because
0:40:22	that would be the wrong direction to go
0:40:26	so i'm not exactly sure how
0:40:30	it's going to work the one thing that my husband and i came up with
0:40:33	that i'm sure will talk to people about but i tend to be kind of
0:40:36	as open as possible about these things
0:40:38	is that it's a support the gonna foundation are going on developers or whatever maybe
0:40:45	hire if you maybe go ahead and give back to the community based on the
0:40:50	number system sold but do it on a voluntary basis
0:40:54	just do it is donations
0:40:56	that allows separation
0:40:59	that allows
0:41:01	it
0:41:02	one of the reasons why the schools don't the schools don't work
0:41:06	is that sometimes the more money we throw kids we don't give them the option
0:41:11	of failing
0:41:13	we lived in your dell here in austin texas
0:41:16	where the kids were not allowed to fail
0:41:18	they had a hundred percent passing on nearly all of their stay standardised tests if
0:41:23	you're not from the us that probably doesn't make a lot of sense it was
0:41:26	basically forced for success
0:41:29	and there are these for kids on drugs
0:41:32	just wishing they would at least have the choice to either succeed or fail and
0:41:37	i believe that's very important if the just row wants to sign with microsoft and
0:41:43	have a now we still support it would to and fedora and all of the
0:41:49	others were still shipping machines actually going to start number one
0:41:53	D fall selection when you're selecting it's a stronger site
0:41:58	but
0:42:01	unfortunately that's because is the best option currently available for the people that need to
0:42:07	use these machines
0:42:09	i would love to have a different option
0:42:12	a more pure option we also support risk all which is a lot more much
0:42:16	more pure
0:42:19	and so on the on our you know where partying last night so
0:42:25	i like that's all the heavy parts over so every presentation i like to do
0:42:30	something fun at the end
0:42:32	i like to do a quiz
0:42:36	and give away stuff "'cause" it's fun or not so i brought some keyboards another
0:42:41	thing i don't know if you all noticed but on your keyboard if you look
0:42:45	down hopefully some of you guys have stickers over your start key is pretty much
0:42:50	all of these machines except for if you think you are not reason machines
0:42:55	every not back in the late eighties nineties microsoft another brilliant marketing mail
0:43:02	okay so this do we have the stickers
0:43:06	we the mikes have to brilliant marketing move there's a key on every keyboard manufactured
0:43:12	in china and we much only channel
0:43:15	that is called the start key or the home key but their logo on it
0:43:19	because you start with windows is your home they have they their marketing departments brilliant
0:43:27	and i say that in a very negative derogatory way
0:43:32	that's sarcasm
0:43:34	but you can't really see the sarcasm sorry
0:43:38	so what we figured it was time for tax oregon you have their rightful choice
0:43:44	on the keyboard so we had a batch of keyboards manufactured just for us it's
0:43:49	not a sticker but if you don't have if you do have
0:43:56	we could probably going down
0:43:58	later we normally have this the stickers that we give away with talks on and
0:44:02	we need to have word hopefully and the process of getting some with the guinea
0:44:06	one also one if even a foot
0:44:11	and that's a let me ask some questions
0:44:14	so
0:44:15	do any you know with the first programmers were
0:44:19	okay give me one main reason and if you know i saw you what
0:44:24	okay actually i need to ask a more specific question sorry and make any at
0:44:28	it up there so nickname one of the media programmers
0:44:34	no
0:44:36	now she was
0:44:39	she work for the group that was
0:44:42	the what was founded by one of the union developers but she
0:44:48	look at look on weekly you can in finding at gonna ricky page
0:44:52	but anyway go ahead anybody else this is awesome okay so what happen one also
0:44:57	that's actually horrible that's sarcasm again
0:44:59	so what happened was when the news articles came out about the any i
0:45:05	ages ago they thought that's
0:45:09	these women in the picture were be otherwise they thought they were showcasing this beautiful
0:45:14	hardware they didn't understand they were actually the one plug in that is the and
0:45:19	following the specification code but the engineers and written for them
0:45:24	anybody feel free to look it up
0:45:28	in any of you name any of the originally any i coders
0:45:35	i guess and save true okay now i have to the fast researcher
0:45:41	sure
0:45:43	anybody
0:45:48	if you just we key any occupied whatever
0:45:51	so
0:45:54	okay so striking that it and it on their cell phones
0:46:01	so these are for women that are a mini they didn't go out there and
0:46:08	get the they were amazing women we heard one of them is name i will
0:46:13	say
0:46:13	speak and she was brilliant she's now in her eighties
0:46:18	i think
0:46:20	what
0:46:21	just like
0:46:26	i remembered i roll doubles her name i know i'm forced is not one and
0:46:32	she was not one of these for what is one like this is not other
0:46:35	that are when we do a that's program
0:46:38	why
0:46:39	it's not there okay so maybe there is i'm just using any and we keep
0:46:44	age and just this is the how dishes with this question before i pass question
0:46:48	all over the world and so what i usually say is a this picture of
0:46:51	these for women
0:46:54	one you mean one name any names
0:46:58	yes you have
0:47:01	G also
0:47:05	okay so gym or i think i now there's a story about gym or take
0:47:12	if you ever go to silicon valley schedule your visit during that time with the
0:47:17	computer history museum has one of their events where they have a speaker come and
0:47:23	they will have people like timber take who's still alive how man and give a
0:47:27	talk or rubber half one of the guys invented ethernet cable and they are whole
0:47:33	areas because from their perspective they've seen things happen that i can only dream up
0:47:38	one of gene vortex original stories is that when that the there are rich the
0:47:43	first call that they ever programmed was actually i have the speaker a question what
0:47:47	was the original what was the first bit of code now you can guess on
0:47:51	this one because i don't think it's an indian article but i think about it
0:47:54	this is in us
0:47:56	what we program yes right here
0:48:00	yes
0:48:04	thank you
0:48:08	and i can ask you the other three names but they are actually is too
0:48:13	little
0:48:15	so i know no okay macaulay and betty over whole burden excuse me but i've
0:48:20	only heard you marked speak she said and as a as a coder you would
0:48:23	understand is she said that they had back in the these years they didn't do
0:48:29	all lighters or multiple lighters like i'm sure some of you know my husband was
0:48:32	in the game industry for years and my goodness
0:48:36	they worked very late like seven P M nine P M
0:48:42	but they were so nervous "'cause" the next day they were presenting it to the
0:48:45	government officials who funded their research and she said they programmed and everything calculated correctly
0:48:51	except one at all but
0:48:54	when the missile hit the ground going
0:48:58	i
0:48:59	i thought that was cute
0:49:01	why
0:49:03	they built what the missiles to keep on going back then that wasn't really the
0:49:07	goal
0:49:09	i
0:49:26	how big do you have to be before you think you are in a position
0:49:29	where you can demand that you are given a free violence by the manufacturers like
0:49:34	an open source
0:49:36	a first before
0:49:38	influenced by it
0:49:42	i don't know
0:49:46	i well
0:49:48	it's in the hundreds of thousands so you know schools able to
0:49:53	but together corbett for the problem book and
0:49:57	that's about it there's so many steps between the chip manufacturers and the motherboard manufacturers
0:50:07	and the case
0:50:08	builders
0:50:09	that
0:50:11	getting all the way through the chain
0:50:14	is a really difficult ask you look at like
0:50:18	motorola that's been bought by google
0:50:22	the new
0:50:23	motto X phone is not able to have the latest and right on it because
0:50:29	it takes it another part of google now
0:50:34	just kidding
0:50:36	status and
0:50:38	definitions for the low level hardware
0:50:41	takes a lot of time
0:50:47	no
0:50:49	where you know it's very possible
0:50:54	i know this is gonna be a new field and just had a talk with
0:50:58	richard using amazing version about it but have you looked into sort of opening up
0:51:02	your hardware i know it's like there's lot of parts of the modern computer but
0:51:05	it would like say leasing design specifications for your cases or things like that
0:51:12	go back and the manufacturers down give them to us
0:51:17	it and it does not follow copyright
0:51:20	and that got really i email from okay so we didn't we want to have
0:51:25	like we have another one that were going to be launching really see a hopefully
0:51:31	days weeks some like that but we have guidelines and
0:51:36	but the when we order from them quite often they wanna ship they're so they
0:51:41	want to include windows they want to get a test is a bonus because that's
0:51:45	cool and that extra so or with a nine and please do not include windows
0:51:49	we don't wanna we know we're not paying extra for it and we haven't seen
0:51:52	often a just and durable at that please take windows or you can have windows
0:51:57	it's a free software
0:52:01	so it's just different that's a different world that now that they don't answer that
0:52:06	we do with that
0:52:08	okay
0:52:09	sorry
0:52:10	so are you accepting put coins
0:52:19	we support of a hundred percent we can tell you horror stories about works in
0:52:23	the merchant processing system but that's all other top i want you guys so to
0:52:30	use you have been working on the lower levels so it's you know do you
0:52:36	do you use idea
0:52:38	but to will mostly bit with your remote you directors do use realistic in most
0:52:45	of them are still to these before you leave is rickles to people
0:52:50	but to what can we do to so you sliver
0:52:55	i totally don't understand that we can say that clever
0:53:00	it's very well i totally thought in the startup and i have no idea and
0:53:04	idea but the picture in the slide presentation of the guy i think that's kind
0:53:08	of how i pictured what he went through i don't know that i don't know
0:53:12	but it was a very difficult situation
0:53:15	it is a very difficult it what you know the whole look right
0:53:20	see that's another reason why we have to keep the lock in the key separate
0:53:26	if there and that's other is what we don't read the news is we have
0:53:29	to stay healthy we have to stay
0:53:32	viable
0:53:35	and so if a distraught wants to fail let them fail we cry for that
0:53:40	we cry for them for a day and then we get back to building will
0:53:43	heart that god only
0:53:47	so of got long a use for you want three use is not that's two
0:53:52	homes not gonna be building induced room that's okay you can you can be building
0:53:56	miller's
0:54:00	i
0:54:05	good
0:54:07	thank you
0:54:13	what can we do to opening that's resonating we can we do to hope you
0:54:19	what your again
0:54:21	so
0:54:23	the also more specific i'm sure
0:54:29	it
0:54:31	we support you guys are so what we need to do like with stress well
0:54:34	i'll give me that as an example
0:54:36	they can just and they said you know i know you guys are aiming for
0:54:39	free an open there are so many proprietary blobs and the stuff your shipping that's
0:54:43	like we now we know we're doing our best were doing what we can but
0:54:46	we have all the options either build with what's out there were not build it
0:54:50	all and so that's the only choice
0:54:52	and so what they did is they worked on the got good enough we shipped
0:54:56	it out to perform really well on the field and what i'm that the thing
0:54:59	that both my husband are trying to communicate today is and i don't think i
0:55:03	have is the value of the code base you already have in place the puzzle
0:55:09	pieces are there you guys have any idea how amazing it is to ship a
0:55:15	computer to somebody who has never use linux
0:55:19	doesn't know the difference between windows and a map
0:55:22	we had so back it was when we first started in two thousand seven i
0:55:26	was like you know okay we're shipping to
0:55:29	developers and i love these guys and women and guys when whatever and i this
0:55:35	is fantastic but when we gonna ship to people who don't really who are technically
0:55:39	inclined
0:55:40	so i said someday i'm gonna here of a tech support call it indicates that
0:55:45	worshipping to middle america are worshipping to people you don't know what they're doing and
0:55:49	one day i was sitting to two desks away from the tech support person
0:55:53	and i heard and say
0:55:55	well have you tried turning it on
0:56:00	so you know that by
0:56:02	i
0:56:04	and two thousand nine
0:56:07	guide
0:56:08	well i wanted to say that when you do you do your own or else
0:56:12	and
0:56:14	we is a hardware manufacturer want to include the you know we'd like to support
0:56:18	secure but we don't want microsoft to you some our systems
0:56:22	so when you do your own
0:56:25	secure signing without microsoft he's and will support
0:56:30	your work he's been or you your for it's not that big a deal it
0:56:35	really isn't
0:56:38	it takes effort it takes a bit attraction
0:56:42	we support you guys are be
0:56:44	for years i've been wanting to have a different evolved bistro
0:56:49	so
0:56:53	and are there any other questions
0:57:02	i think everybody's done are like my goddess and this how much more
0:57:07	a lot of other places the pieces so just to clarify you're opposed to secure
0:57:13	restricted we would even with things like matthew good shimmer the linux boot loader based
0:57:18	on ideological differences with microsoft holding the keys and only guess so yes we are
0:57:24	we are opposed to a proprietary corporation whose only goal is building is isn't building
0:57:30	better profit margins holding the key a gateway is everything
0:57:36	it everything
0:57:39	do plan for authenticating drivers which you know all of the hardware vendors are using
0:57:44	microsoft ski to sign if you're not gonna of microsoft a quick
0:57:51	not sure all
0:57:54	right now as well as we're building with the distress you have signed
0:58:00	or
0:58:06	right
0:58:12	no much remember that we can have i think you're very
0:58:17	you we have by is good
0:58:21	that is the part that makes all video cards would like video cards and all
0:58:27	the driver modules
0:58:29	you
0:58:31	i don't know i have and i don't what
0:58:34	you're on the question
0:58:53	and that's a room for the volume level would like to see those drivers sign
0:58:57	with the but don't see that's not the whole gentleman softly
0:59:02	but you can sell open source drivers
0:59:05	open source drivers
0:59:10	sorry
0:59:12	my laptop doesn't have any proprietary drivers there's a lot of flexibility liam level
0:59:19	at the driver level
0:59:27	this is the type of thing we might need to open up
0:59:31	and environment where we can chat about it
0:59:35	"'cause" i can tell right now there's three people or at least two people who
0:59:38	are gonna do major research as soon as they get internet connection
0:59:44	go ahead of their of their
0:59:56	and where you what you want and ship hardware with open firmware opened drivers or
1:00:01	anything like that now the way weren't growing is
1:00:05	small lights clean and local shops there usually were applicable there actually kind of set
1:00:10	up like a franchise business model "'cause" the shops themselves
1:00:14	are about some distribution and supply chain and there's a good reason why there aren't
1:00:20	any other hardware manufacturers who are competing but that's
1:00:24	it's hard a there's no profit margin there are a lot of people you don't
1:00:28	want to do and if money is in your motive then you can do it
1:00:31	but if it is then so what we're doing is i would love to have
1:00:35	a hundred of "'em" worldwide right now in all the major cities
1:00:38	if we had investors we would
1:00:40	i've had investors propose doing to run the million it's not
1:00:44	they're the barriers are
1:00:46	surmount able and if i found an investor who
1:00:50	was ethical i would
1:00:53	i can tell you horror stories right
1:00:56	question so what board
1:00:59	thousands
1:01:06	it depends our new zealand shop is at it depends on orders to sometimes we
1:01:12	have a large amount borders sometimes it's down like right before anything to release probably
1:01:16	should use remotes try it example where the millions
1:01:20	i'm not shed and aggressor
1:01:24	sorry so anybody or not to advertising about a lot of people here actually here
1:01:33	and maybe a little bit of a harsh question so what what's the fundamental difference
1:01:37	between you buying laptops from chinese manufacturers want to send you windows with them and
1:01:42	then installing linux on them and me by laptop from a chinese manufacturers want to
1:01:47	be when you can literally that tomorrow it's one way to do it through the
1:01:51	know was web store all the time right i mean what's difference between these two
1:01:54	things a difference is that the differences about that dilated after you can do yourself
1:02:00	i talked a lot if you can do yourself and you can spend a lot
1:02:03	of time and a lot of money figuring out it's becoming more difficult i don't
1:02:07	know if i just sit intelligent machines and to get hard right
1:02:12	or late eighties as you can just go to best buy or antispeaker or stars
1:02:16	of questioning well it just you know i go to learn over dot com of
1:02:19	iowa which means that it but when it's on a
1:02:25	okay
1:02:27	so how it so we stick to different from what you're doing from a point
1:02:31	of you know write a different here is yes that's a very good question so
1:02:35	thanks for asking a if you are a developer type and you can get over
1:02:39	any potential problems fantastic as far as i know though what does learn it doesn't
1:02:43	know about ship it with windows installed or
1:02:46	okay can you order it with your favourite bistro
1:02:52	okay can anybody
1:02:55	like where "'cause" i'd love to know
1:03:01	i have to look into that "'cause" as far as i would be thrilled if
1:03:03	they were not wanna support that and promote it if they were
1:03:08	but as far as i know nobody's doing and the reason why is because you
1:03:12	get pressure from microsoft
1:03:21	okay good
1:03:23	okay now the reason the reason the main reason at the main part of all
1:03:28	sorry go ahead of it the people than here
1:03:40	okay so into the microphone
1:03:44	but also the point you will you will actually should i want to or see
1:03:52	running free builds and usually don't pay extra for it
1:03:57	now the reason i love this question because it is very true and very accurate
1:04:02	yes if you were developer you can
1:04:05	you can find ways around it you always find ways around it we will always
1:04:10	find ways around it unfortunately it's on a one person level in a world that
1:04:14	has billions and billions of people
1:04:17	so what happens and i didn't have it in this presentation but i have it
1:04:21	in others
1:04:23	is that i assume they your building that your coding it not just for tomorrow
1:04:29	or next year or the year after i as you know that in your quieter
1:04:34	moments when you're thinking about your life in general you want some of your code
1:04:37	to be a legacy for who you are and what you contributed you want your
1:04:42	kids or grandkids to actually know what can is in general public speech rather than
1:04:48	reading about in history but
1:04:51	we're building legacy here
1:04:53	and well developers configured out yes that's fantastic we always will be able to figure
1:04:57	it out we need to make
1:05:00	the hardware accessible to the public at large and i have never met a regular
1:05:05	release in america i've never met a regular person he's probably well
1:05:09	they by doubles and apple they
1:05:14	they wanna they wanna simple easy entry point they don't wanna options
1:05:17	so we're trying to reach
1:05:19	the public at large
1:05:21	so i hear your point there's a question okay
1:05:25	sorry not really
1:05:27	but legacy
1:05:29	okay
1:05:32	you had a
1:05:34	not so thinly veiled criticism of capitalism and be american corporation a i said that
1:05:41	i got it what are your ideas are like just overall general theory about how
1:05:49	you compete and are successful against these entities without playing into the game so much
1:05:55	in a with our old really where money and numbers matter so much as of
1:06:00	right now is structures so that we don't have to
1:06:02	we don't like that
1:06:05	but in you do compete when someone's looked by computer but that on their side
1:06:10	if that the competition does enter are doors we can i think it's really easy
1:06:15	to look is just as a fixing compared to them
1:06:19	but we now we can it's a distraction
1:06:23	i don't know if i mean to capitalism i don't know i'm working as hard
1:06:26	as anybody else but i don't
1:06:29	i just all i know is that the foundation i want to be able to
1:06:32	open up my machine i wanna be able the white lot what i want i
1:06:35	don't wanna i that's just i'm just talking about from a very personal level
1:06:41	and how we how we figure out how to shape a dist row
1:06:46	that doesn't have microsoft is the gatekeeper i mean we can
1:06:52	that still come out of philosophical level
1:06:57	although the keys to solve a girl there okay that S okay before you go
1:07:02	please grab a screwdriver we have plenty and we have a bunch of all stickers
1:07:06	are not stickers we have ribbon to sorry and
1:07:10	so i am i can has i'm too tired at a tax
1:07:15	we hope to have the good new
1:07:19	et cetera later or what
1:07:21	you just much thank you

Keynote

Others

Cathy Malmrose